WHAT AN IDEA, SIRJI!, IIM Raipur
Aditya Birla has been changing and touching people’s life since 1857. The Aditya Birla Group’s brand I love and also happened to have a great impact not just on my life but lives of millions of Indians is Idea Cellular. My memory of Idea goes back when campaign “What an IDEA, Sirji!” started. The campaigns focused on social and environmental issues like the Caste War, Disability to Communicate, Education, Democracy , Health and Green Earth respectively with campaigns such as 'Championing a world without caste'; 'Championing a world in which no one suffers from the disability to communicate'; 'Education for All', 'Participative Governance', 'Walk When You Talk' and “Use Mobile, Save Paper' . Being Marketing Enthusiast I just loved the way how Idea to touched common man’s life issues with an advertising campaign. With merger with Vodafone , Vodafone Idea limited is the largest player in Indian Cellular Industry by subscriber and revenue . Vodafone Idea has the best network since initiation and played a crucial role in developing country’s cellular communication infrastructure, today millions of Indians have access to internet because of this . Idea thus impacted life of many Indian with providing reliable, uninterrupted network which played crucial role in India’s development , connecting with the world and inspiring young generation by providing exposure to outside world . Many Entrepreneur riding on this internet and communication growth are now starting new enterprises and aspiring to become successful businessmen . Such an extend of impact , that Idea proved to be a catalyst to aspiring generation of New Young India . What An Impact, Sirji !!
