Aditya Birla Group, an Indian multinational conglomerate, established in 1857, operational in 35 countries and interested in various domains of a person’s life. It has its presence in various sectors involving metals, cement, branded apparels, chemicals, fertilizers, financial services, telecom, BPO and IT services.
Why Aditya Birla Group is big in my life.
Part AABG touches millions in the world. It is unlikely that you have never used a product or traveled on a road or visited a site where ABG has not contributed in some way. Its presence in your life is massive.
Aditya Birla Group is one of the largest Indian private sector conglomerate with its prowess in agribusiness, cement, chemicals, e-commerce, finance, mining, retail, and telecommunication. It is one of those companies who hasn’t left any stone unturned in moulding itself according to the fast-changing lifestyles while delivering what it believes in.
Starting from the childhood, when mummy wrapped rotis in the foil paper, to papa finding linen shirts as the best fabric to wear, or even those quirky advertisements of Ambuja Cement tickling the funny bones, Aditya Birla Group has always been in touch with each and every section of audience in one or the other way. Forever 21, that is always up to date with the latest trends and one of the best in terms of range and variety, or Allen Solly which is a thing among youngsters and professionals alike, or Linen Club which has its own cult following and is still dominated by ABG like no other, or Pantaloons which actually does not require any introduction, it is a bit difficult to concentrate on just one brand that has impacted life. One of the major USP of wearing ABG’s brands is the feel of the fabric and the desirability to buy them. When an individual buys a garment, he looks for the comfort that it would provide and ABG does just the same. Another aspect of how ABG has been a part of life is with their iconic foil wraps which had been getting used in each and every house from years and is still considered the leader in its segment. Being a graduate, looking at a wrapped tiffin box is a sudden punch of nostalgia. Not just it, there is so much more to ABG than just brilliant marketing and great products, it is about the way they have carried forward their brand name which is inspiring and motivating.
Aditya Birla Group, an Indian multinational conglomerate, established in 1857, operational in 35 countries and interested in various domains of a person’s life. It has its presence in various sectors involving metals, cement, branded apparels, chemicals, fertilizers, financial services, telecom, BPO and IT services.
Why Aditya Birla Group is big in my life.
Part AABG touches millions in the world. It is unlikely that you have never used a product or traveled on a road or visited a site where ABG has not contributed in some way. Its presence in your life is massive.
Aditya Birla Group is one of the largest Indian private sector conglomerate with its prowess in agribusiness, cement, chemicals, e-commerce, finance, mining, retail, and telecommunication. It is one of those companies who hasn’t left any stone unturned in moulding itself according to the fast-changing lifestyles while delivering what it believes in.
Starting from the childhood, when mummy wrapped rotis in the foil paper, to papa finding linen shirts as the best fabric to wear, or even those quirky advertisements of Ambuja Cement tickling the funny bones, Aditya Birla Group has always been in touch with each and every section of audience in one or the other way. Forever 21, that is always up to date with the latest trends and one of the best in terms of range and variety, or Allen Solly which is a thing among youngsters and professionals alike, or Linen Club which has its own cult following and is still dominated by ABG like no other, or Pantaloons which actually does not require any introduction, it is a bit difficult to concentrate on just one brand that has impacted life. One of the major USP of wearing ABG’s brands is the feel of the fabric and the desirability to buy them. When an individual buys a garment, he looks for the comfort that it would provide and ABG does just the same. Another aspect of how ABG has been a part of life is with their iconic foil wraps which had been getting used in each and every house from years and is still considered the leader in its segment. Being a graduate, looking at a wrapped tiffin box is a sudden punch of nostalgia. Not just it, there is so much more to ABG than just brilliant marketing and great products, it is about the way they have carried forward their brand name which is inspiring and motivating.
