Why ABG is big in my life? And how I overcame challenges to achieve my ambition? #SJMSOM
Presence of ABG in my life
Joysmita Panja
A story of impact and hope, IIM Raipur
How Aditya Birla Group impacted my life A young lady was going back home from her college after attending a business conclave on a fine evening. While she sat in a car stuck in traffic, she looked around to find a store that took her down the memory lane. She remembered a little girl who would go back home from school, anxious to go shopping with her mother for her birthdays and other special occasions. She remembered her first girls’ day out as a teenager, when she went shopping with her mom for her trendy party clothes. Five years from the same day, it was her first day at college, and her mom went shopping to buy the best of clothes for her daughter’s new phase. A few years down the line, here she is, pursuing her dream career, all decked up in a classy business suit that she got from the very store. A lot of things have changed in these years, but what stayed the same in the life of this twenty two-year-old is her choice of fashion retail store – Pantaloons, a brand of fashion retail store that is just as old as her, a brand of fashion retail stores whose growth she witnessed first-hand, a brand that her mother always preferred, a brand that is her go-to now.
Aparna Vadlamani
How ABFRL revolutionized the retail fashion industry, IIM Raipur
ABG as a brand has touched and influenced millions in the world through their diverse portfolio of the products. It is unlikely that one living in India has never used a product, or traveled on a road or visited a site where ABG has not contributed in some way. Its presence in our life is massive. Aditya Birla Fashion division and Retail Ltd. is one such jewel in the crown of ABG which is part of every person’s life of any age group; most of us might not pe familiar with the name ABFRL but when I talk about Pantaloons the visualization becomes clearer and you start to associate more with the name. ABFRL not just has Pantaloons under its umbrella but the top four fashion brands of India such as Louie Phillipe, Allen Solly and Peter England which are the custodian of several icons, complete the picture. Fashion is perhaps the very first expression of success of a free nation. Fashion is an expression of celebration and joy for many. It is an expression that manifests itself in different forms for different people and these ways are forever evolving in nature. It proved to be successful in catalyzing the business of fashion through superior infrastructure of its store and customer experiences, towards a new future through innovations in fashion. Pantaloons has time and again proved to be an affordable solution for all my fashion needs. It hosts the largest fashion network in the country with over six thousand points of sale across over 200 cities and towns, which include more than two thousand exclusive brand outlets. ABFRL's e-commerce platform, Trendin.com reaches out to multiple destinations across India. Pantaloons has always been a reliable retail outlet for me be it my needs for casuals, formals or party wear. It defines fashion for the young generation of our nation.
ANURAG HALDAR
"Why Aditya Birla Group is big in my life", IIM Raipur
When it comes to understanding the business, one can always rely on traditional business houses and one such big house is the Aditya Birla Group. Ever since it was founded in 1857, Aditya Birla Group has always delivered the superior value at reasonable price and thus catered to the masses like no one did before. Amidst so many traditional business houses in India, it has left an everlasting mark on every individual across the economic spectrum.
Satyam Kumar
Why ABG is big in my life? And how I overcame challenges to achieve my ambition? #SJMSOM
Presence of ABG in my life
Joysmita Panja
A story of impact and hope, IIM Raipur
How Aditya Birla Group impacted my life A young lady was going back home from her college after attending a business conclave on a fine evening. While she sat in a car stuck in traffic, she looked around to find a store that took her down the memory lane. She remembered a little girl who would go back home from school, anxious to go shopping with her mother for her birthdays and other special occasions. She remembered her first girls’ day out as a teenager, when she went shopping with her mom for her trendy party clothes. Five years from the same day, it was her first day at college, and her mom went shopping to buy the best of clothes for her daughter’s new phase. A few years down the line, here she is, pursuing her dream career, all decked up in a classy business suit that she got from the very store. A lot of things have changed in these years, but what stayed the same in the life of this twenty two-year-old is her choice of fashion retail store – Pantaloons, a brand of fashion retail store that is just as old as her, a brand of fashion retail stores whose growth she witnessed first-hand, a brand that her mother always preferred, a brand that is her go-to now.
Aparna Vadlamani
How ABFRL revolutionized the retail fashion industry, IIM Raipur
ABG as a brand has touched and influenced millions in the world through their diverse portfolio of the products. It is unlikely that one living in India has never used a product, or traveled on a road or visited a site where ABG has not contributed in some way. Its presence in our life is massive. Aditya Birla Fashion division and Retail Ltd. is one such jewel in the crown of ABG which is part of every person’s life of any age group; most of us might not pe familiar with the name ABFRL but when I talk about Pantaloons the visualization becomes clearer and you start to associate more with the name. ABFRL not just has Pantaloons under its umbrella but the top four fashion brands of India such as Louie Phillipe, Allen Solly and Peter England which are the custodian of several icons, complete the picture. Fashion is perhaps the very first expression of success of a free nation. Fashion is an expression of celebration and joy for many. It is an expression that manifests itself in different forms for different people and these ways are forever evolving in nature. It proved to be successful in catalyzing the business of fashion through superior infrastructure of its store and customer experiences, towards a new future through innovations in fashion. Pantaloons has time and again proved to be an affordable solution for all my fashion needs. It hosts the largest fashion network in the country with over six thousand points of sale across over 200 cities and towns, which include more than two thousand exclusive brand outlets. ABFRL's e-commerce platform, Trendin.com reaches out to multiple destinations across India. Pantaloons has always been a reliable retail outlet for me be it my needs for casuals, formals or party wear. It defines fashion for the young generation of our nation.
ANURAG HALDAR
"Why Aditya Birla Group is big in my life", IIM Raipur
When it comes to understanding the business, one can always rely on traditional business houses and one such big house is the Aditya Birla Group. Ever since it was founded in 1857, Aditya Birla Group has always delivered the superior value at reasonable price and thus catered to the masses like no one did before. Amidst so many traditional business houses in India, it has left an everlasting mark on every individual across the economic spectrum.
Satyam Kumar