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ABG and the Intertwining Challenges in my life

ABG and the Intertwining Challenges in my life

The presence of Aditya Birla Group is indeed massive, not just in my life but in the lives of most other Indians. The Aditya Birla Group is active in 14 major industry sectors, ranging from metals, cement and textile to financial services, telecom and fashion. The roots of this conglomerate goes back to more than a century and it has been one of the pillar stones, on which the economic giant that India has become today, stands on and beams with pride. ABG has always been a huge part of my life as well and I’ve been a loyal consumer of ABG brands and goods since childhood, first unknowingly and now fully aware of the reliability factor and the quality assurance that comes with the brand ABG for any product.

Rahul Bhardwaj
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Aditya Birla Group: You have my go-to brands

Aditya Birla Group: You have my go-to brands

I was using Adiya Birla's brands long before I knew about the Adiya Birla Group. Be it shoes, pants, shirt or t-shirt I wore brands that are owned by Adiya Birla Group. As a teenager, I was fond of Van Heusen and Allen Solly. They became my favorite brands and I am still loyal to them. Pantaloons is my go-to shopping spot. As a Pantaloons green card holder, I make it a point to hit the stores in the month of January and July to shop from my favorite stores. Couple of years ago, my house was built. The cement used was UltraTech cement as it is the best in the segment. While working on a marketing project on ABG, I found the answer to why I had a natural affinity to these brands in particular. They all have one thing in common, they all have one parent company: Adiya Birla Group.

Shantam Khetan
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SDA BOCCONI ASIA CENTER My inspiration from the Aditya Birla Group!!! It was only yesterday when I remember wearing a shirt purchased from Allen Solly to college and something strange happened. Fact remained that I had this shirt with me for more than a year, but it was only a month back that I came to the know that Allen Solly as a matter of fact belonged to the Aditya Birla Group. So why strange? It’s because all this while I thought that I wore a brand that is famous, well known and also made by somebody abroad(a common conception of where the good stuff comes from) , but the minute this realization struck me, I was more proud than ever before, that such big names belonged to a conglomerate from my “DESI” roots. Digging deep into the history of Aditya Birla Group, During the “British Raj” and despite with the obsession of the British to make monopolies from trading companies, BIRLA emerged victorious in making their first family fortune which further enabled them in acting as Mahatma Gandhi’s financial backing during independence. Aditya Birla Group had a huge hand in putting India on the world map by giving them visibility in international waters. Statistically, with over 120,000 employees from over 42 countries, with 50 percent of their revenue coming from overseas operations spanning 34 countries and with a total number of 38 companies under this conglomerate, Along with running 56 schools providing quality education to 46,500 students, establishing 20 million hospitals tending to more than a million villagers, providing mid-day meal schemes to 74,000 children , The Aditya Birla Group has stood the test of time by proving that it is the company that the country deserves for the betterment of humanity. Ambition mainly for me denoted in completing the next phase of my life successfully. For instance, studying in class 10th my ambition at that time was to clear my boards with flying colors and to look forward to the next phase of my life which was to do well in class 12th. Every time I completed one phase of my life and moved to the next, I encountered challenges which though might be as trivial as a walk in the park today, but at that instance of time were dire and consequential. The one thing that got me through my challenges was to believe in the fact that “I can find a solution to this problem” preceded by the thought that “every problem in life has a solution to it”. These two lines of wisdom got me through the tough times because they helped me clear out all signs of negativities within me and gave me a drive to search for answers. It was through constant efforts that I developed a keen sense of understanding and acknowledgment of the words “progress with time” rather than striving for perfection which the word in itself is ambiguous in nature since perfection in mathematical terms is pi (always coming close to this number but never accurate). What followed was a result of bringing out my fully capacity without the stress of wearing out and working towards being quality oriented, but my key takeaway lessons by doing this was I felt happy by actually developing a keen sense of individualism, uniqueness and dignity, while presenting an output for any work I took under my wings solely by allowing myself to believe in my abilities.

SDA BOCCONI ASIA CENTER My inspiration from the Aditya Birla Group!!! It was only yesterday when I remember wearing a shirt purchased from Allen Solly to college and something strange happened. Fact remained that I had this shirt with me for more than a year, but it was only a month back that I came to the know that Allen Solly as a matter of fact belonged to the Aditya Birla Group. So why strange? It’s because all this while I thought that I wore a brand that is famous, well known and also made by somebody abroad(a common conception of where the good stuff comes from) , but the minute this realization struck me, I was more proud than ever before, that such big names belonged to a conglomerate from my “DESI” roots. Digging deep into the history of Aditya Birla Group, During the “British Raj” and despite with the obsession of the British to make monopolies from trading companies, BIRLA emerged victorious in making their first family fortune which further enabled them in acting as Mahatma Gandhi’s financial backing during independence. Aditya Birla Group had a huge hand in putting India on the world map by giving them visibility in international waters. Statistically, with over 120,000 employees from over 42 countries, with 50 percent of their revenue coming from overseas operations spanning 34 countries and with a total number of 38 companies under this conglomerate, Along with running 56 schools providing quality education to 46,500 students, establishing 20 million hospitals tending to more than a million villagers, providing mid-day meal schemes to 74,000 children , The Aditya Birla Group has stood the test of time by proving that it is the company that the country deserves for the betterment of humanity. Ambition mainly for me denoted in completing the next phase of my life successfully. For instance, studying in class 10th my ambition at that time was to clear my boards with flying colors and to look forward to the next phase of my life which was to do well in class 12th. Every time I completed one phase of my life and moved to the next, I encountered challenges which though might be as trivial as a walk in the park today, but at that instance of time were dire and consequential. The one thing that got me through my challenges was to believe in the fact that “I can find a solution to this problem” preceded by the thought that “every problem in life has a solution to it”. These two lines of wisdom got me through the tough times because they helped me clear out all signs of negativities within me and gave me a drive to search for answers. It was through constant efforts that I developed a keen sense of understanding and acknowledgment of the words “progress with time” rather than striving for perfection which the word in itself is ambiguous in nature since perfection in mathematical terms is pi (always coming close to this number but never accurate). What followed was a result of bringing out my fully capacity without the stress of wearing out and working towards being quality oriented, but my key takeaway lessons by doing this was I felt happy by actually developing a keen sense of individualism, uniqueness and dignity, while presenting an output for any work I took under my wings solely by allowing myself to believe in my abilities.

Aswin Sasidharan
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