Competitions

ABG: THE GROUP THAT MAKES YOUR LIFE EASY

The golden rule I can think of is the fact that you must follow your passion and something close to your heart.

Aditya Birla Group - Taking India to the World | Rohit R, SDA Bocconi Asia Center; Aditya Birla Group, the one household brand that I have encountered at every stage of my life. From the Vodafone sim I use to the Allen Solly T-shirt I’m wearing, ABG has got it all. The organisation has dug its roots deep into a plethora of industries, the fact that I’m standing in a building made using UltraTech cement under a Hindalco roofing sheet and ironing my Loise Philippe shirt says it all and by the way, these are just some of the many brands they have established. I mean just take a look at the industries that they have penetrated, staple fiber, metals, cement, branded apparel, chemicals, fertilizers, financial services, telecom, IT services, and the list shall go on.ABG has grown to such an extent that one might not even know that they are using an ABG product. You never know, anyone of us could be eating the fruits and vegetables that are grown using the fertilizers produced by ABG and its subsidiaries, that’s the kind of impact this company has brought in each of our lives and this is something that has been overlooked by most people. Humble Beginnings, Yes, but the rate at which ABG has grown is just phenomenal. With the vision of “Taking India to the World”, ABG has successfully expanded operations to 35 countries with more than 120,000 employees worldwide. The opportunities that the organization has to provide to young self-driven individuals is immense and now it is up to us to uphold the legacy that this organization has created. How I overcame challenges to achieve my ambitions in life; Being the only child in the family I was raised with a lot of love and affection, away from all the challenges the real world has to offer. I was literally spoon-fed until I was 18 years old, so when I completed my schooling, I was this confused, immature individual who had no clue about what he was going to do with his life. I had a lot of options popping in my head architecture, fashion designing…. But guess what, I was not able to make up my mind and ended up at the inevitable “Engineering”. My mother was persistent that I stay in a hostel away from home and yes, those 4 years might not have taught me a lot of engineering but sure did teach me a lot about life and the obstacles that present itself at every turning. I transformed into this mature and responsible individual who could take his chances and make his own decisions. During my final year, a lot of placement opportunities that offered technical and IT roles were at my disposal and my parents were also on my back forcing me to take it, but I was clear as to what I wanted to do, so I waited patiently for that one opportunity and made sure I converted it! Worked for a year as a business development executive for an IT product company which I enjoyed to the fullest and now here I am, pursuing my International Master in Business at SDA Bocconi Asia Center which is again the college of my choice! My experiences so far have taught me that only the ones who dare to fail miserably can achieve greatly.

Aditya Birla Group-A Game Changer-SIBM Pune

Aditya Birla Group is an Indian multinational conglomerate and third largest Indian private sector. By entering into multiple sectors Aditya Birla Group grew into a huge business in India. Aditya Birla tried its stint in various sectors like Finance, Fashion, Retail, Carbon, etc. Of all the products, I personally connected to a few products that come from this conglomerate. More is a retail store brand by Aditya Birla which is the fourth largest sector in India. I believe that by establishing a supermarket like More, Aditya Birla group tried to bring all types of groceries and commodities at one place. When compared to other huge retail brands, More is quite different because one can find this store even at streets and not restricted to a particular area. This is one of the biggest revolutions because finding a supermarket in your locality is way easier when compared to visiting different stores for different products. Now with the tie-up between More and Amazon makes it more customer friendly as you can get these products delivered at your doorstep. In my personal experience, I used to shop at different shops for different items but now with More at our doorstep and also nearby to our locality it became very easy to shop. Pantaloons is a fashion retail store, owned by the Aditya Birla Group. It deals in branded clothes of both menswear and womenswear. Pantaloons is also a huge success, especially in smaller cities and towns. Similar to More, Pantaloons also made sure that it becomes a one-stop destination for all the fashion essentials. It has all the products available from kids to women to men. This is a huge advantage for any customer and also easy to shop. Also, Forever21 acquisition of offline rights by Aditya  Birla made international shopping easy. People who would want to purchase international Brands can now visit Forever21. Forever21 is a unique brand which has the international label and also previously you’ve to shop online for Forever21. I personally avoid shopping online to avoid the wrong sizes and other possible errors. But now with Aditya Birla Group, it’s easier for me to go and shop at any mall and this is the best thing for me and also for people who would want to try some international brands.

Ambition - Not the vice of little people.

Life is a journey to the unknown place whose map you are sort of provided with, they are your parents. They help you read and understand the map and guide you when you encounter trenches and uneven surfaces. They are the wheels to a riding bicycle and we are the riders of the bicycle. They put forth their ideas and opinions so that we draw inferences and modify and supplement it. They help envision your goals and ambitions and do every possible thing to help you be and get there. The ambition to crack the Common Admission Test (CAT) got into me when I wanted to change the way I thought about business and outlook on various aspects when I was having a monotonous day at the office. I conveyed the same with my parents on my decision to quit and prepare for CAT, they voiced their opinion to weigh both the pros and cons and the timeline for preparation. They helped me put in the maximum effort with whatever required and the challenge was to not let them down at the same time make sure I utilize the time optimally. The Challenge was to prepare better as I had quit my job and there was no way around but to just crack CAT and get into a B - school. I could not live up to the expectations of my parents as my CAT score wasn't enough to break through but NMIMS did give them relief. I'd say battles lost are those where there isn't any fight and I will not consider myself to have failed. The support you receive after the failure is much more important than the one you get in the process. I owe them for all the sacrifices and hard work they put in but I must have made them proud by being a student of NMIMS.

BIRLA - AN EMOTION! by Aghilan Anandhakrishnan, 1st year MBA, IIM SIRMAUR

BIRLA – AN EMOTION

Aditya Birla - Doing it the right way.

Why Aditya Birla Group is big in your life?

Aditya Birla Group is an Indian multinational conglomerate, headquartered in Mumbai. It operates in 42 countries with more than 120,000 employees worldwide. The group was founded by Seth Shiv Narayan Birla in 1857. The group has interests in viscose staple fiber, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom, BPO and IT services.