I would like to start with a one of my favorite quote, ”Life will knock us down, but we can choose whether or not to stand back up.” Life is never meant to be easy. But people always make a mistake of underestimating the challenges, they often tend to forget what they have gained while overcoming a challenge.
As a B-School student, I was elated when I heard about ABGLP Woo me contest. It gave me an immense pleasure, when I had a glance on the ideas to be addressed in these two articles. I would not only consider this as an event. Rather, this is my thanksgiving note to the Aditya Birla Group.
Aditya Birla Group is one of India's largest conglomerates which was founded around one and a half century ago which operates in 35 countries with more than 120,000 employees worldwide. This diverse multinational group has profitably ventured in telecom, financial services, metals, cement, chemicals, fertilizers, online retail, etc.; It has a significant presence in our lives since our childhood. The launch of cellular network Idea had changed the face of the telecom industry of our country as it was positioned to be the ‘Most Dependable’ network providing network connectivity in most parts of our country. My first sim card was of Idea and I am using the same till date. As a young adult, studying in a college which was around 10 km far from my home and located in the outskirts of the city, my parents bought me a mobile and I choose to use IDEA's sim card, as it was positioned to be the ‘Most Dependable’ network, which also gave my parents a sense of relief that their child is safe. When it comes to clothing, Aditya Birla Group has a firm hold on the sector and I remember eyeing the big stores of brands like Peter England, Louis Phillipe, Allen Solly, and Van Heusen, and imagining myself walking around the office, conducting meeting as a Boss, taking important decisions wearing the classy outfits in an MNC. ABG, not just owns independent clothing brands but also owns huge Brand called Pantaloons which is considered as one of the best outlet, when it comes to multi-brand fashion retail chain where we get quality without burning a hole in our pocket. My parents had a dream to build their own house but choosing on cement which is the primary safety criteria of all builders and architects, my father choose UltraTech Cement - Engineer’s first choice.
Life is all about learning, but that is not what it seems to a 23-year-old who thinks she has had enough of studying already. This short story is about a girl who has been coddled all her life. It talks about the first decision she ever made completely on her own where she took charge and succeeded even when people told her to give up.
In the India of post-independence, people chose to do a job so that their basic needs get satisfied. People could not imagine of being a business tycoon like the Tata and Birla, but I during my childhood days used to hear from grandparents that if you want to achieve something big in life you need to be like them and in order to be like them one needed to know how they had become what they are now. As I grew up I got to understand about the various products that Aditya Birla Group had. It was that wide range of products which I encountered while growing up that made me understand why my grandparents used to admire about these tycoons.
Aditya Birla Group has special place in my life, as Grasim was the first brand that I was exposed to. My father runs a small shop in ancient cultural city of Kashi. In his shop he sells cloth fabrics which he buys from wholesalers sitting in metro cities. When I was five years old my father took me to a wholesaler for purchasing stock. Wholesaler was showing us products from all the fabric brands, but a smirk crept across his face when he showed us the fabrics belonging to Grasim brand he proudly announced that this product is from Aditya Birla Group. Coming back to my shop, my father will get the same smirk whenever he will sell any fabric belonging to Aditya Birla Group and products will fly off the shelves very quickly. As a five year old kid this was my first exposure to any brand and I realized what importance does brand name have.
Aditya Birla Group is big in probably everyone’s life, not only mine. Their wide range of brands are spread thorough varied sectors and industries providing varied products all over the world. Some are meant to be bought directly for use while other help in providing facilities such as cement for construction and since being from Thane and having studied in Mumbai, I have used those facilities which were built with cement from UltraTech, such as the Mumbai metro and the stunning Bandra-Worli Sea Link. The strength it needs to hold off the sea and the serenity it provides during the late long drives is a unique combination, becoming a part of our lives if be it a celebration or just another day out.
I would like to start with a one of my favorite quote, ”Life will knock us down, but we can choose whether or not to stand back up.” Life is never meant to be easy. But people always make a mistake of underestimating the challenges, they often tend to forget what they have gained while overcoming a challenge.
As a B-School student, I was elated when I heard about ABGLP Woo me contest. It gave me an immense pleasure, when I had a glance on the ideas to be addressed in these two articles. I would not only consider this as an event. Rather, this is my thanksgiving note to the Aditya Birla Group.
Aditya Birla Group is one of India's largest conglomerates which was founded around one and a half century ago which operates in 35 countries with more than 120,000 employees worldwide. This diverse multinational group has profitably ventured in telecom, financial services, metals, cement, chemicals, fertilizers, online retail, etc.; It has a significant presence in our lives since our childhood. The launch of cellular network Idea had changed the face of the telecom industry of our country as it was positioned to be the ‘Most Dependable’ network providing network connectivity in most parts of our country. My first sim card was of Idea and I am using the same till date. As a young adult, studying in a college which was around 10 km far from my home and located in the outskirts of the city, my parents bought me a mobile and I choose to use IDEA's sim card, as it was positioned to be the ‘Most Dependable’ network, which also gave my parents a sense of relief that their child is safe. When it comes to clothing, Aditya Birla Group has a firm hold on the sector and I remember eyeing the big stores of brands like Peter England, Louis Phillipe, Allen Solly, and Van Heusen, and imagining myself walking around the office, conducting meeting as a Boss, taking important decisions wearing the classy outfits in an MNC. ABG, not just owns independent clothing brands but also owns huge Brand called Pantaloons which is considered as one of the best outlet, when it comes to multi-brand fashion retail chain where we get quality without burning a hole in our pocket. My parents had a dream to build their own house but choosing on cement which is the primary safety criteria of all builders and architects, my father choose UltraTech Cement - Engineer’s first choice.
Life is all about learning, but that is not what it seems to a 23-year-old who thinks she has had enough of studying already. This short story is about a girl who has been coddled all her life. It talks about the first decision she ever made completely on her own where she took charge and succeeded even when people told her to give up.
In the India of post-independence, people chose to do a job so that their basic needs get satisfied. People could not imagine of being a business tycoon like the Tata and Birla, but I during my childhood days used to hear from grandparents that if you want to achieve something big in life you need to be like them and in order to be like them one needed to know how they had become what they are now. As I grew up I got to understand about the various products that Aditya Birla Group had. It was that wide range of products which I encountered while growing up that made me understand why my grandparents used to admire about these tycoons.
Aditya Birla Group has special place in my life, as Grasim was the first brand that I was exposed to. My father runs a small shop in ancient cultural city of Kashi. In his shop he sells cloth fabrics which he buys from wholesalers sitting in metro cities. When I was five years old my father took me to a wholesaler for purchasing stock. Wholesaler was showing us products from all the fabric brands, but a smirk crept across his face when he showed us the fabrics belonging to Grasim brand he proudly announced that this product is from Aditya Birla Group. Coming back to my shop, my father will get the same smirk whenever he will sell any fabric belonging to Aditya Birla Group and products will fly off the shelves very quickly. As a five year old kid this was my first exposure to any brand and I realized what importance does brand name have.
Aditya Birla Group is big in probably everyone’s life, not only mine. Their wide range of brands are spread thorough varied sectors and industries providing varied products all over the world. Some are meant to be bought directly for use while other help in providing facilities such as cement for construction and since being from Thane and having studied in Mumbai, I have used those facilities which were built with cement from UltraTech, such as the Mumbai metro and the stunning Bandra-Worli Sea Link. The strength it needs to hold off the sea and the serenity it provides during the late long drives is a unique combination, becoming a part of our lives if be it a celebration or just another day out.
