Competitions

Aditya Birla Group - Big in my life, Aru Sharma, IIM Ranchi

Aditya Birla Group is really big in my life. It is a brand for generations. Always adding value to our life. It has over 50 years of history, the roots of the Aditya Birla Group date back to the 19th century. It was at Pilani that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birla. Aditya Birla group has today presence in14 industry sectors today be it cement, textiles, chemicals, agri-business, carbon black, mining, wind power, insulators, telecommunications, financial services, retail and trading solutions.

The story of story tellers. | Sachu S, IIM Visakhapatnam

Story one : The story of a brand.

LITTLE THINGS || IIM RANCHI || PRAPTI JAIN

Sleepy eyes, gurgling tummy, tired smile. Two periods through, two more to go. Since zero hour until break hour, one thing remains common. The anticipation of the period in which everyone opens their hot, fresh lunch boxes. 40 tiffin boxes click open at the same time and the entire room is filled with the smell of home food. Amongst all the chatter, laughter and the strategical trade of food, there is one thing that is common to all. The shiny silver foils each one’s food comes wrapped in. Yes, the familiar old FreshWrapp foil. 

How I overcame my personal challenges to be where I am - TAPMI

Why Aditya Birla Group is big in my life- TAPMI

"Great companies are built on great products" quoted very intelligently by Elon Musk in indeed true.

Integral part of Life - ABG

Aditya Birla Group has been a significant part of so many lives. Personally, I can connect with a lot of brands from the plethora of brand segments they operate in. From building our homes and giving us shelter with the help of Ultratech Cement to keeping our food safe with Freshwrapp to helping us explore fashion, ABG has nurtured me in beautiful ways. Coming to the fashion line, there is an unending list. ABG has options for every occasions. I can explore different styles with a cool brand like Pantaloons and also derive confidence from a brand like Allen Solly or Van Heusen. The best part is that the fashion line is gender neutral with options like Louis Philippe, Peter England, Pantaloons, Forever 21, etc all at the same time. All the brands also have a distinctive emotional benefit which speaks to the consumers. I feel connected with the young vibe of Forever 21 as well as the strength and support given by Ultratech Cement. Not only this, there are several other products like Ce te Pox with medicinal benefits and Combimate for household help. All these reiterate the fact that ABG has developed diverse products which cater to different segments. Hence, the products have a mass appeal which is one of the reasons for their stupendous success. The organisation encompasses 14 sectors with a valuation of 44.3 bn USD, has everything that a consumer expects in a brand when it comes to service, value proposition, diversity, etc.

Aditya Birla Group: Rooted in my essentials and luxuries of life

Why Aditya Birla Group is big in my life?

.

.