No Pain, No Gain - Pulkit Kumar Shrivastava, SIBM pune
Aditya Birla group is a huge conglomerate with a big product line up, extending from cement to cellular to mining and much more and it has directly or indirectly touched the whole India. I am one among these millions of Indians, being born and brought up in the Indian middle-class family, I have used an uncountable number of Aditya Birla Group Products but I am emotionally connected with a few of their products like Ultratech Cement, Idea, pantaloons. I clearly remember the Ultratech cement sacks which were used in the construction of my House where I spent my childhood and my adolescent. The first ever phone call I did was via Idea cellular, which my father is still using till the date or be it pantaloons, where I bought all my clothes in past three years, as pantaloons were the only clothing chain available in a 3rd tier city like Jharsuguda. Aditya Birla group is big in my life not only because of the direct connection that I have with them but because of so many things done by them which indirectly affected my and many other Indians' lives. For example, Aditya Birla Group is among the leading producers of aluminium but is also among the world leaders in aluminium recycling, it is also among a few companies providing eco-friendly fabrics and even green energy. Aditya Birla Group has created so many sub-industries and so many job opportunities throughout the country helping thousands of people.






