Competitions

HOW DID ADITYA BIRLA GROUP TOUCH MY LIFE-TAPMI

Aditya Birla Group or ABG, has touched millions of life in million ways. When I look back to my childhood days where most of my fond memories revolve around the tiffin boxes we shared, that is when I first felt the presence of ABG in my life. My mother trusted nothing but FRESHWRAPS to wrap my lunch. To be honest, this business group was present at all stages in our lives and we hardly ever notice its impact. Pantaloons and People is what I have always relied on for quality clothing and even here the Aditya Birla Group never disappointed me as a customer. This year when I had to buy myself formal wears for B-School interviews, it was disheartening to see such few brand to offer choices to women. It was then that I found out that the two brands, ALLEN SOLLY and VAN HEUSEN that im purchasing from also belong to my most trusted Aditya Birla Group. This company has also helped my family when the times were tough, Aditya Birla Sun Life mutual funds were a big support for my father, my family’s sole bread earner. His belief in the company stays strong till date.

Challenges: Pillars of my success - TAPMI

“It is not in the stars to hold our destiny but in ourselves.”

Part A - Why Aditya Birla Group is big in my life - TAPMI

‘Aditya Birla Group’ – Taking India to the world. *Goosebumps*. If there are a few brands in the country that can proudly claim this, surely in that list would feature ABG.

Mushkil Waqt, Commando Sakht! - TAPMI

"Mushkil Waqt, Commando Sakht!" This to me, was merely a dialogue I heard in the armed forces.

Aditya Birla Group- Making us sail through life- TAPMI

Abraham Maslow proposed a hierarchy of needs beginning with the need for food, water and shelter, followed by the need for safety and security, then belonging or love, self-esteem and finally personal fulfillment and self-actualisation.Aditya Birla Group delivers all that Abraham Maslow proposed we needed and much more."MORE" is the retail arm of Aditya Birla group and is the first Indian food and grocery retailer providing unbeatable value and quality. Knowing that the rapidly scarce becoming resource, water, is treated and purified by ABCIL's superior products, makes me feel so much safer. My house is held together by the trusted Ultratech Cement.Forever 21, Pantaloons, Van Heusen, Peter Parker, and Louis Philippe has been revolutionising fashion all the while boosting my self-esteem and making me feel a sense of belonging.There hasn't been a single day when Aditya Birla group hasn't made my life easier and better.

The White Shirt - What ABG means to me- TAPMI

The Story of a Legacy – Anju Rachel Thomas, TAPMI

Stumbling upon the Aditya Birla Capital website while researching on companies that provide unsecured business loans was merely part of a regular day at work. As a marketing executive at an upcoming digital financing platform, it was part of my duties to evaluate the  additions leading NBFCs introduce to their web portals. Though the name instilled faint reminisces of a tale forgotten, I didn’t give it much thought due to the pressure of a submission due.

The Power Of The ABG Brand - Surbhi Singh, TAPMI

ABG, India’s 3rd largest private sector conglomerate with its roots spread across the globe, 14 industrial sectors worldwide has made itself omnipresent in our lives. At times when India faces the problem of unemployment, this conglomerate has provided job to around 1,20,000 employees belonging to over 42 nationalities.