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A Marketing Strategy For BigBasket By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Manogya Prasad, IIM Calcutta

A Marketing Strategy For BigBasket By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Manogya Prasad, IIM Calcutta

In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Manogya Prasad, an IIM Calcutta student who proposed a new feature to enhance user engagement and increase customer retention at BigBasket and is a winner of InsideIIM's E-Commerce Prodigy Challenge!

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A Marketing Strategy For Nykaa By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Gunjan Kishor, IIM Kozhikode

A Marketing Strategy For Nykaa By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Gunjan Kishor, IIM Kozhikode

In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Gunjan Kishor,  an IIM Kozhikode student and a winner of the InsideIIM E-Commerce Prodigy Challenge!

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Is BITS Pilani's MBA Program Worth Joining? Ten Key Questions Answered About BITSoM's MBA Program

Is BITS Pilani's MBA Program Worth Joining? Ten Key Questions Answered About BITSoM's MBA Program

With an illustrious legacy, modern campuses, and alumni in leadership positions across the world, BITS Pilani has been the Institute of choice for top students year after year. BITS Pilani is once again spearheading an educational revolution, this time in the space of management. The BITS School of Management is a new age business school launched by BITS Pilani in 2021. Located in the financial capital of India – Mumbai, BITSoM offers a two-year residential MBA program that is driven by global leaders from industry and academia with a future-focused approach. Why is everyone talking about BITSoM? What makes this b-school unique? What does it have to offer you?

InsideIIM Career Services
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Nominate Your Favourite Professor On Campus As The Professor of The Year | Professor of The Year - 2021

Nominate Your Favourite Professor On Campus As The Professor of The Year | Professor of The Year - 2021

In the last year, the whole country struggled in coping up with the pandemic and lockdowns. Education institutes all over the country closed overnight. Students, parents, teachers, all were heavily impacted by these events as the future of a whole generation of students was put on hold. In this time of crisis, it was the great leadership shown by our teachers and professors to ensure that learning never stops. They went beyond just teaching and found solutions and created new learning environments for their students to continue learning. 

Team InsideIIM
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Why Is Data Science One Of The Hottest Jobs In The Market?

Why Is Data Science One Of The Hottest Jobs In The Market?

Over 93,500 Data Science jobs were vacant in India at the end of August 2020, despite the hiring freezes & layoffs in 2020, according to a study!Surprised? Don’t be. According to the Head of Data Science at Quora, “A big issue right now is that while more and more companies are committing more heavily to data-driven product development and their data teams, there are very few examples of folks deep in their careers who are pure data scientists...”. Data powers the world today. From innovations in supply chain management to marketing & strategy decisions, data is at the heart of everything we do.

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IIM Indore Final Placement Report | Increase In Average Pay Package For Batch of 2021

IIM Indore Final Placement Report | Increase In Average Pay Package For Batch of 2021

IIM Indore, with the largest batch size amongst all IIMs, has successfully completed the final placements process 2021 for its PGP and IPM students. The final placements season witnessed participation from over 210 domestic and international companies, including over 40 first-time recruiters collectively rolling out offers to 579 participating students. Here are the key highlights from IIM Indore's final placement process for the batch of 2021.

IIM Indore Placement Committee
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How Has The Pandemic Affected Final Placements At IIMs, XLRI, FMS And Other Top B-Schools?

How Has The Pandemic Affected Final Placements At IIMs, XLRI, FMS And Other Top B-Schools?

When the pandemic hit, there were immediate ramifications on placements at even the most revered IIMs: students lost out on internships, recent graduates lost out on jobs or had their joining dates deferred for a painfully long time which left them in a limbo, and the degree of salary revisions and paycuts (if any) is unknown. Throughout the first half of the extraordinary year, surveys revealed the reluctance in hiring amongst recruiters, and the news of layoffs and paycuts across organizations as well as a looming threat of recession added to the growing uncertainty amongst job-seekers and professionals. So how much did the pandemic eventually end up impacting recruitment figures at the IIMs?

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