Getting into a b-school of choice is a dream for most people and when that dream comes true, it is often accompanied by a sense of accomplishment and relief. But little do the incoming b-school students know that a myriad b-school world awaits them. It is almost like the first date, when you are clueless about what to expect & even if you know, it always surprises you!
It’s almost been a year since we launched Kounsel, a platform where you get 1-on-1 personalised career coaching by industry stalwarts & in that one year, 100+ mentees have benefitted with about 250+ hours of career coaching & rated Kounsel 4.73 out of 5. Sounds great, right? Not to us!
2020 was something which the world was not prepared for. It caught us off guard & made us rethink everything in our lifestyles. The business world learned quite a few lessons and one of those learnings was ‘immunity’. Not just because so many brands took to launching ‘immunity building’ products, but because building immunity against such widespread & profound breakdowns of the entire system became a necessity. It has become extremely important to create seamlessly merging worlds of physical, local and virtual into an omnichannel ecosystem for the customers. In a year where we looked at trends like #MicroInfluencers, #Local & #BackToTheRoots, we revisit Marketing, its new rules and the role of E-Commerce with a person who has almost a decade of experience navigating brands and categories to success.
“Knowledge, like air, is vital to life. Like air, no one should be denied it.” – Alan Moore
Products & technologies have had increasingly higher adoption rates. Telephones took almost 100 years to reach 100 million users, mobile phones took 20 years, Facebook took less than 5 years to reach the same mark and Instagram just 2 years! With a breakneck speed in the product adoption rates, organisations all over the world are realizing the importance of the product management role in developing, adoption, growth and retention of the product in its life cycle. Companies are cognizant of the fact that they can make consumers the king by actually making the product the center of all their strategies.
"When I was young I thought that money was the most important thing in life; now that I am old I know that it is." - Oscar Wilde
Haven’t we all seen those Wall Street or Dalal Street movies and awed at the characters and their smart, calculative moves? Or read about Warren Buffet’s simple rules of investment and thought that “Well, I could do this”. Or heard yelling and commotion in their heads while picturing a stock market trading floor?
Imagine working in the same company for 9 long years in an age and time where everything comes with an expiry date. This is what Varun’s relationship with the FMCG behemoth Nestlé has been like. Varun Sethuraman joined Nestlé right out of SPJIMR. A marketing graduate, Varun took up challenging roles within Nestlé in the first year of his Management Trainee stint. From there grew manifold within the organization. Category and Channel Head of Nestlé West India, Varun currently is in a Trade Marketing role. Varun takes us through to his career trajectory within Nestlé in this video, mapping his time and learning within the company.
Getting into a b-school of choice is a dream for most people and when that dream comes true, it is often accompanied by a sense of accomplishment and relief. But little do the incoming b-school students know that a myriad b-school world awaits them. It is almost like the first date, when you are clueless about what to expect & even if you know, it always surprises you!
It’s almost been a year since we launched Kounsel, a platform where you get 1-on-1 personalised career coaching by industry stalwarts & in that one year, 100+ mentees have benefitted with about 250+ hours of career coaching & rated Kounsel 4.73 out of 5. Sounds great, right? Not to us!
2020 was something which the world was not prepared for. It caught us off guard & made us rethink everything in our lifestyles. The business world learned quite a few lessons and one of those learnings was ‘immunity’. Not just because so many brands took to launching ‘immunity building’ products, but because building immunity against such widespread & profound breakdowns of the entire system became a necessity. It has become extremely important to create seamlessly merging worlds of physical, local and virtual into an omnichannel ecosystem for the customers. In a year where we looked at trends like #MicroInfluencers, #Local & #BackToTheRoots, we revisit Marketing, its new rules and the role of E-Commerce with a person who has almost a decade of experience navigating brands and categories to success.
“Knowledge, like air, is vital to life. Like air, no one should be denied it.” – Alan Moore
Products & technologies have had increasingly higher adoption rates. Telephones took almost 100 years to reach 100 million users, mobile phones took 20 years, Facebook took less than 5 years to reach the same mark and Instagram just 2 years! With a breakneck speed in the product adoption rates, organisations all over the world are realizing the importance of the product management role in developing, adoption, growth and retention of the product in its life cycle. Companies are cognizant of the fact that they can make consumers the king by actually making the product the center of all their strategies.
"When I was young I thought that money was the most important thing in life; now that I am old I know that it is." - Oscar Wilde
Haven’t we all seen those Wall Street or Dalal Street movies and awed at the characters and their smart, calculative moves? Or read about Warren Buffet’s simple rules of investment and thought that “Well, I could do this”. Or heard yelling and commotion in their heads while picturing a stock market trading floor?
Imagine working in the same company for 9 long years in an age and time where everything comes with an expiry date. This is what Varun’s relationship with the FMCG behemoth Nestlé has been like. Varun Sethuraman joined Nestlé right out of SPJIMR. A marketing graduate, Varun took up challenging roles within Nestlé in the first year of his Management Trainee stint. From there grew manifold within the organization. Category and Channel Head of Nestlé West India, Varun currently is in a Trade Marketing role. Varun takes us through to his career trajectory within Nestlé in this video, mapping his time and learning within the company.