Learning | InsideIIM

How Rolex & Ustraa Used Storytelling To Build Their Brands

Have you seen a Rolex ad? They have expertly built a narrative around their brand, using their elegant design, as well as their brand ambassador - Roger Federer. It’s not just Rolex; many brands utilise storytelling as an effective tool to shape their brand perception, and attract consumers. So what exactly are brand stories? Brand Narratives? In MICA, they introduced a course called Storytelling so as to sensitise students to this concept. As future marketeers, you must know how storytelling works in the world of advertising, PR, brand building, etc. So find out what Storytelling really is in this video featuring MICA.

Career Services Centre03 Jan 2020

Why Incentive And Punishment At Work | Learning IRL By ABGLP

Do you aspire to a career in HR? If yes, you'll probably be dealing with people policies every other day. If you want to build a career in HR, the very first thing you'll have to master? People skills. If you see yourself working in HR, you too will have to master the skill of understanding people. HR students study human psychology and it's many theories in order to get the hang of human behaviour. As a future HRM, you too nedd to understand what motivates people, why they come to work, what matters to them, and generally, how work culture works. In this month's version of Aliensplained, aliens Flub and Perp talk about an important concept that you must know during summer internship interviews, the concept of Behaviorism. Every month, in association with ABGLP, as a part of the Learning #IRL series, we bring you a fresh concept comic strip - Aliensplained.

Team InsideIIM27 Dec 2019

If Not MBA | Alternate Career Options

Don’t we all get attracted to the allure of MBA? And why shouldn’t we? It is the best and the fastest way to build the required business skills and climb up the corporate world. However, the road to an MBA isn’t an easy one. First, you need to prepare for tons of entrance exams, then you might attempt all those exams(multiple attempts for some people), and finally, wait for the results. The whole experience can be nerve-racking and is not for the feeble heart. Second, comes the money factor. MBA is expensive. On average, the cost of an MBA in India can range anywhere between 7 Lacs to 25 Lacs. Sure, you may recover the cost in the next 5 to 10 years with your job and internship. But, are you ready for that uncertainty? Are you prepared, mentally and physically, for an MBA? If not, then it is okay! MBA is not the end of the world. There are other ways to boost your career. This article brings you six alternative options that are as good as an MBA.

Poonam Das24 Dec 2019

Help This Firm Retain Talent - HR Case Study | Learning IRL By ABGLP

Research and conventional wisdom suggests that new employees get about 90 days to prove themselves in a new job. Quite literally, the quicker you feel comfortable at any new job, the faster you will be able to contribute meaningfully to the organization's goals. If you’re about to join the workforce soon, you’ll soon realise that you have expectations from your new employer. It could be something as obvious as a flexible leave policy. Or it could be something more benign, like your need to work on interest areas. If you’re studying or specialising in HR, you’ll realise that this is an inherent part of your curriculum, where you study the science of rewards and recognition. Speaking of which, we bring you a new case study with special emphasis on HR. We discuss a company who successfully managed to fine tune their employee on-boarding process in this case study brought to you as a part of the Learning #IRL series by ABGLP.

Team InsideIIM21 Dec 2019

Test Your HR Concepts | Learning IRL By ABGLP

HR is a subject where accounting, psychology and philosophy intersect. HR students study not only policies to motivate and retain employees, but also methodologies and frameworks to understand their mindsets. If you're interested in an HR career, there are a few concepts and ideas you must know about, especially before summer placement or final placement interviews. Here's the chance to prove your HR know how. Test yourself with The New HR Quiz, brought to you by ABGLP.

Team InsideIIM13 Dec 2019

Brand Amitabh Bachchan's Revitalisation Decoded | Learning IRL By ABGLP

Are you interested in a marketing career? Do you want to ace the placement game and land an internship with your dream company? InsideIIM, in association with ABGLP, brings you Learning #IRL. Brush up on basic concepts and revise for the placement season with this unique content. For various reasons, brands go through ups and downs just like we do in life. As a marketeer or a brand manager, it's your responsibility to make sure that your brands survive the onslaught of time, media, and everything else out there. But how to do that? How do you make sure that your brands stay afloat of crises like Maggi did, or survive the ravages of time like Titan did? The answer lies in the interesting concepts of brand life cycle and brand revitalization. Check out this video and brush up on a basic marketing and brand management concept today!

InsideIIM Career Services07 Dec 2019

SWOT Analysis And The Purpose Of Life | Aliensplained - Learning IRL By ABGLP

Do you aspire to be a marketeer in the future? Do you want a career in marketing management? Do you want to work in new media, journalism, digital media, etc? Do you find digital marketing to be your cup of tea? As a future marketeer, there's some concepts and ideas you need to know. In this month's version of Aliensplained, aliens Flub and Perp talk about an important concept that you must know during summer internship interviews, the concept of SWOT Analysis. Every month, in association with ABGLP, as a part of the Learning #IRL series, we bring you a fresh concept comic strip - Aliensplained.

Team InsideIIM25 Nov 2019

Management Through Art | Experiential Learning At MICA

What makes learning at a b-school so special? How is it different from graduate or engineering college? The answer lies in learning and teaching methodology. Because at b-schools like MICA, you don’t just learn from textbooks and spit out theory in exams. You also learn by doing. B-schools like MICA give you the unique chance to experience learning through various projects. One such project at MICA is Sankalp. In this video, find out how students at MICA learn management and marketing through theatre.

Career Services Centre17 Nov 2019