How These MBA Students Built A Brand In The Rural Space
Most B-school students come from urban settings, and work with brands that pertain to a target audience from the same. However, there is a plethora of products and services that that are manufactured in rural areas that deliver products with the same quality. Despite having quality products, marketing the product to a large audience becomes a challenge for many rural manufacturers. At MICA, the Rural Immersion Program aims to bridge the gap between the urban and rural by immersing students into a rural setting. The students work with rural brands to support talented individuals who deliver these products and showcase them to a larger audience. In doing so, they not only empower these rural individuals, but also learn how brand-building works, by working on real projects.







