InsideIIM

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Unsure Of Your Career Path? Read This - Make The Most Of A Wrong Decision

Unsure Of Your Career Path? Read This - Make The Most Of A Wrong Decision

We are defined by the choices that we make. Most of the times, these choices are made under a lot of uncertainty and hence there is no easy way of determining their outcome. Moreover, we are left in a catch-22 situation when we realise that the decision we made, wasn't the best and all we are left with is to rue the situation and keep contemplating about the 'what if' scenario. However, every dark cloud has a silver lining. And once we start looking beyond our disappointments, we might just be able to figure out how to make the most of such 'bad decisions' that we make. For me, 'Engineering' was one such bad decision and following is the story of how I created the silver lining amidst my dark clouds.

Shobhit Agarwal
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How Important Is It To Be Culturally Sensitive For Brand Management

How Important Is It To Be Culturally Sensitive For Brand Management

A detergent company decided to advertise its product in Arab countries. The ad had a series of images showing a dirty t-shirt in the first picture, detergent and dirty t-shirt in a washing machine in the second picture and a clean t-shirt in the third one. These images were placed horizontally. The company was ignorant of the fact that in Arab, text and images are read from right to left and hence the message they sent to people was that their detergent makes a clean t-shirt dirty.

InsideIIM Career Services
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Become Popular On Social Media By Active Social Listening

Become Popular On Social Media By Active Social Listening

One day, Amara was shopping online. She found the perfect soundproof headphones for less than 1000 INR. She had been wanting to buy this for some time now. But unfortunately, when she was ready to buy, the headphones went out of stock. She was very disappointed. And like any other disappointed person, she went straight to social media and asked with a sad emoji: “Why do they show this awesome stuff on their site when they’re sold out?”

InsideIIM Career Services
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Introducing The Newest Members Of InsideIIM Student Team 3.1 - 2017-2018

Introducing The Newest Members Of InsideIIM Student Team 3.1 - 2017-2018

We, at InsideIIM.com, strive to keep the content fresh and relevant for all our users. One set of people who help us do this is our Student Team! Like us, they are hell bent on making a difference and helping our community of users with their experience and their expertise on different topics such as CAT Preparation, B-School Life, MBA Life, MBA Subjects, and so much more. Oh, and they even try to make the content engaging and interesting by adding Pop Culture References and Personal Anecdotes wherever possible! They also serve as great guides and mentors to the next crop of students about to enter business schools. They help us to keep the content young and fresh!

Team InsideIIM
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