MBA Alumni

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Uber Rebrands: The Story Of Bits And Atoms

Uber Rebrands: The Story Of Bits And Atoms

It easier said than done but upfront, this looks much like a disaster than a design overhaul. Often it's said, the road to hell is paved with good intentions. And we don’t want to doubt what Uber was up to, just the outcome seems a bit awry and what better but to learn from others ahead of us.

Francis Xavier
MBA Alumni | InsideIIM