MBA Alumni

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How Intimately You Know Your Prospective Customer Is Everything

How Intimately You Know Your Prospective Customer Is Everything

No product is perfect for every purpose. The trick is to make your product excellent for a specific purpose, and make sure that the people who have this specific purpose know about what you can offer, and prefer it to the way they are already doing it, and prefer it to all the other ways that that could be doing it

David Liff
Startups - The Pied Piper

Startups - The Pied Piper

Everyone knows the story of the Pied Piper and what happened when he was not paid the sum promised by the villagers.

L S Subramanian
8 Unconventional Business Lessons From Bruce Lee

8 Unconventional Business Lessons From Bruce Lee

Sometime, inspiration and opportunities to learn can come from the most unlikely sources, that could teach you powerful lessons. Linked in is replete with learning from the lives of business leaders and successful business professionals. However, people who are very successful in other walks of life can offer you insights that transcend their sphere and domain and apply to business as much as it does to their own domain.

Srinivasan R
SuperBowl50 Ads Redefine Talking Heads -  Views From Prabhakar

SuperBowl50 Ads Redefine Talking Heads - Views From Prabhakar

The talking head TV commercial could easily be dubbed as the documentary of the advertising world.  Imagine seeing the image of a person with only the head and the upper body visible, talking straight at you for a good 30 seconds with a straight face. Boring!

Prabhakar Mundkur
Be A Learning Machine - Sriram, A Fin-Tech Professional Shares His Views

Be A Learning Machine - Sriram, A Fin-Tech Professional Shares His Views

I must confess, I’ve had the good fortune of working/collaborating with several ‘thorough professionals’ in business, finance and technology and through these relationships, I have been a beneficiary of immense knowledge and continuous learning. The one thing that I learnt was “Always learn. All the time.”

Sriram Kannan
Making Your Business A Digital Business

Making Your Business A Digital Business

You have heard the buzzword and want to cash in but don't know how. This post will give you insights to everything you need to consider, plan and implement to achieve a customer-centric, synergistic digital business.

Naveen Joshi
MBA Alumni | InsideIIM