Often the biggest conundrum for a B-school student is to choose the right career track for themselves. We try to help as many students by providing them with as many career journeys as possible so that they go through them and join the dots to conclude where they stand.
“Your first career choice is mostly a result of your mentality in India”, says Dheeraj who works at Microsoft as an Account Director. A lot of you would probably agree. Very few get into jobs after engineering knowing the path ahead. After a few years, of working in the field/sector you realize your potential is stagnating and there is more you can do. But, it comes with its fair share of challenges.
The marketing industry faces a decisive split between AI marketing innovators and traditional practitioners. According to McKinsey's 2024 AI in Marketing Report, companies implementing artificial intelligence in marketing strategies increase efficiency by up to 40%, creating a measurable advantage in digital marketing ROI.
Mriganki Tyagi was told by her relative, ‘Retail mein bohot scope hai’. And she never looked back after hearing that.
Creating a product manager resume is akin to selecting the ideal song to match your mood - daunting and overwhelming. However, your resume acts as your gateway to the professional world, showcasing the most notable moments of your career. Nevertheless, the real challenge lies in discerning what to omit. Let's face it, Product Management is no walk in the park. Every organization uses the resume to evaluate how good of a fit you are in their product management team. After all, product managers are also products. Continue reading to find out how to perfect your resume to enter the PM space.
Why is India obsessed with an MBA?
Remember the pre-internet days when advertising was carried out via television, billboards, and radio advertisements? Door-to-door sales and word-of-mouth publicity also played a vital role in marketing back then! With the boom in internet accessibility, cheaper data rates, and the shift to an entirely virtual world, everything has changed. Marketers can advertise our products to millions of people without going anywhere and even talking to anyone.
Would you believe us if we told you that Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Consumerlab? As we use the internet to do almost everything - online learning, networking, paying bills, etc., brands have also increasingly spent more to build their online presence. Digital Media ad spends are a staggering Rs 28,043 crores, as per a report by GroupM.
Often the biggest conundrum for a B-school student is to choose the right career track for themselves. We try to help as many students by providing them with as many career journeys as possible so that they go through them and join the dots to conclude where they stand.
“Your first career choice is mostly a result of your mentality in India”, says Dheeraj who works at Microsoft as an Account Director. A lot of you would probably agree. Very few get into jobs after engineering knowing the path ahead. After a few years, of working in the field/sector you realize your potential is stagnating and there is more you can do. But, it comes with its fair share of challenges.
The marketing industry faces a decisive split between AI marketing innovators and traditional practitioners. According to McKinsey's 2024 AI in Marketing Report, companies implementing artificial intelligence in marketing strategies increase efficiency by up to 40%, creating a measurable advantage in digital marketing ROI.
Mriganki Tyagi was told by her relative, ‘Retail mein bohot scope hai’. And she never looked back after hearing that.
Creating a product manager resume is akin to selecting the ideal song to match your mood - daunting and overwhelming. However, your resume acts as your gateway to the professional world, showcasing the most notable moments of your career. Nevertheless, the real challenge lies in discerning what to omit. Let's face it, Product Management is no walk in the park. Every organization uses the resume to evaluate how good of a fit you are in their product management team. After all, product managers are also products. Continue reading to find out how to perfect your resume to enter the PM space.
Why is India obsessed with an MBA?
Remember the pre-internet days when advertising was carried out via television, billboards, and radio advertisements? Door-to-door sales and word-of-mouth publicity also played a vital role in marketing back then! With the boom in internet accessibility, cheaper data rates, and the shift to an entirely virtual world, everything has changed. Marketers can advertise our products to millions of people without going anywhere and even talking to anyone.
Would you believe us if we told you that Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Consumerlab? As we use the internet to do almost everything - online learning, networking, paying bills, etc., brands have also increasingly spent more to build their online presence. Digital Media ad spends are a staggering Rs 28,043 crores, as per a report by GroupM.
