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What Bachpan Ka Pyaar Can Teach You About Marketing | Dekoded

What Bachpan Ka Pyaar Can Teach You About Marketing | Dekoded

Badshah came up with a song featuring an overnight internet sensation Sahdev Dirdo, a kid from a small village in Chhattisgarh. But why! Many would say, because the kid is talented! And maybe the kid is talented, but is that it? There are so many talented kids after all who would love to have a platform like that? So, is there something fishy? Well, maybe there is indeed. In this episode of Dekoded we tried looking into what Bachpan Ka Pyaar, the crazy viral song can teach you about marketing. The best part, you don’t have to be a marketing expert or go to a B-school to understand this!

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It Was Tough Leaving Singapore & Starting From Scratch | Ft. Kiran Shah, Apsara Ice Creams, Part II

It Was Tough Leaving Singapore & Starting From Scratch | Ft. Kiran Shah, Apsara Ice Creams, Part II

Marketing is about constant innovation. And it is this constant urge to innovate that led Kiran Shah to take a journey back from his cozy corporate job of a global brand manager in Singapore. He came back to his roots, to the very streets of Mumbai where he had seen his family business grow. In this video, Kiran talks in detail about the challenges he took up after coming back, what were some innovations he worked on, how he used his corporate experience to change the face of the family business and what you can learn from his journey about brand building.

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QS MBA Rankings 2022 | IIM-B Rated Higher Than IIM-A For Return On Investment

QS MBA Rankings 2022 | IIM-B Rated Higher Than IIM-A For Return On Investment

The latest QS Global MBA rankings have now been released, and two IIMs have featured amongst the top fifty global MBA colleges in the world, while a total of four Indian business schools have featured in the top hundred. Amongst Indian business schools, IIM Ahmedabad has emerged as India's top MBA college, followed by IIM Bangalore which has been ranked 50th by QS. Here are all the key highlights from the latest QS 2022 MBA rankings.

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The 2008 Crisis Killed My Career. Here’s How I Turned It Around - Sandeep Das, PwC, IIM B, INSEAD

The 2008 Crisis Killed My Career. Here’s How I Turned It Around - Sandeep Das, PwC, IIM B, INSEAD

For many, the ongoing global pandemic was a disaster. Some lost their jobs, some missed their opportunities, some deferred their education keeping in mind the turbulent times and some didn’t get any jobs even after getting fancy degrees. Sandeep Das an IIM Bangalore and INSEAD alumni had also faced a similar situation in the year 2009 when he passed out of IIM Bangalore and had to go through the wrath of the financial crisis. From there to having worked in companies like Accenture, Marico and PwC he has come a long way and now is the time for him to pass it on. In a series of videos Sandeep Das will talk about a variety of things in the upcoming weeks that can not only help you develop skills but provide you a way to get the desired career opportunity. In this video, Sandeep talks about how he built a career for himself after a jolt and how you can too.

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From A Single Store To 100+ Franchises - Ft. Kiran Shah, Apsara Ice Creams - Part II

From A Single Store To 100+ Franchises - Ft. Kiran Shah, Apsara Ice Creams - Part II

Marketing is about constant innovation. And it is this constant urge to innovate that led Kiran Shah to take a journey back from his cozy corporate job of a global brand manager in Singapore. He came back to his roots, to the very streets of Mumbai where he had seen his family business grow. In this video, Kiran talks in detail about the challenges he took up after coming back, what were some innovations he worked on, how he used his corporate experience to change the face of the family business and what you can learn from his journey about brand building.

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How To Crack A 20 Lakh Marketing Job | Learn From Experts From Google, P&G, Nestle, Etc.

How To Crack A 20 Lakh Marketing Job | Learn From Experts From Google, P&G, Nestle, Etc.

As countries move from a crisis phase to a renewal phase; the companies are getting a sense of how their worlds have evolved. Value-driven purchases, experience affinity, sanitation & sustainability are themes that have picked up pace. In a McKinsey survey, 96% of the respondents in India have tried new shopping behaviours in the pandemic and 75% of them intend to continue those.

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NIRF MBA Rankings 2021 - Strange Or Accurate?

NIRF MBA Rankings 2021 - Strange Or Accurate?

The NIRF MBA Rankings of 2021 have been released by the MHRD! In 2021, to no one's surprise, IIM Ahmedabad, IIM Bangalore, and IIM Calcutta have taken the top spots to emerge as India's leading business schools. However, certain peculiarities in the rankings raise a question about the reliability of the NIRF MBA rankings. For instance, the IITs have pipped institutes such as SPJIMR, NITIE and MDI Gurgaon to feature amongst India's top ten business schools. Institutes such as IIFT Delhi feature below Great Lakes. Within the 'Perception' parameter, a new IIM has ranked well above the likes of IIM Indore, XLRI and SPJIMR, while MDI Gurgaon has been ranked below IIM Nagpur, and NITIE Mumbai has been ranked below Chandigarh University. In 2020, 56 percent of the InsideIIM MBA community rejected the NIRF MBA Rankings. How accurate are the latest NIRF 2021 MBA Rankings? Here are all the key highlights.

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MBA Alumni | InsideIIM