Evolution in Education
If I have seen further than others, it is by standing upon the shoulders of giants. - Sir Isaac Newton
Nishant Joshi
Rejected Twice, But Not The Third Time As The Turn Was Mine
“Sorry, you are rejected”- Unfortunately my innocent heart and harmless ears had to bear these utterly painful words not once but twice from someone who was the dearest of all. Someone about whom I used to dream all day and night since the time I was given the slightest hint of being the chosen one. Rejection struck me like a sharp weapon which ripped me apart and did not even spare my heart, my dreams and my sole reason of happiness. Heartbroken, I thought it is the end of my story as the world I own has just crashed. But I was not aware that love can bloom again and perhaps to a much better someone than I could have ever imagined in my wildest dreams and imagination.
Tanulekha Roy
Let's Go Shopping! But Where?
Have you ever visited a brick-and-mortar store, looked at the products on display, evaluated them and returned back home just to purchase them online at a much more attractive price? Shopkeepers are indeed trying hard to battle this buying behaviour, but are finding it difficult to succeed. If a customer can purchase branded electronics online at a price that is 4 percent lower than the traditional retailer’s cost price, brick-and-mortar stores definitely have a reason to be worried.
Utkarsh Jain
Is the MBA really worth?
MBA is one of the most sought after courses in India. But recently they are under much criticism due to hefty fees and low return on investment (ROI). But this article is not to criticize MBA but to weigh pros and cons of doing MBA. Though MBA involves a significant amount of money with huge tuition fees and with it comes the huge stress of assignments, exams, competition, CGPA, placements. But there are benefits also both monetary and non-monetary such as good career avenues, high salary, corporate networks, and most importantly inner strength to survive. I will begin with criticism against MBA
Divy Shukla
'IFIM Kanyathon 2015' – Annual 5 K Charity Run
IFIM in association with OXFAM India & S.A.F.E supports the cause to Save the Girl Child Bangalore, 8th March 2015 – IFIM Business School Bangalore, in association with OXFAM India & S.A.F.E (Students Against Female Exploitation), an organisation formed by the students of IFIM, is going to conduct a charity run for the cause: 'Save the Girl Child’ on 8th March Sunday morning at State Central Library Campus, Cubbon Park. The run will be flagged off at 6 30 am. The Guest of Honour is Mr.Ananth Kumar, Union Minister of Chemicals and Fertilizers and international paralympic swimmer Sharath Gayakwad will also be present. Kanyathon 2015 is one of its kind event as it is a fundraiser for a good cause being organized by students themselves, who promote social responsibility.
IFIM Business School
Half an MBA!
As I complete the first year of my MBA and head towards the coveted summer internship, I take a step back to see where I stand vis-a-vis the same time last year. Let me take you through my journey and I would keep the floor open to all of you to judge whether it was worth the wait!
Karan Bohra
Driving Viral Marketing Through Attitude Formation
Social media has revolutionised the advertisement industry by introducing innovative ways to communicate the intended information to target consumers in highly customised formats. Traditional mediums like print and broadcasting paved the way for internet and mobile marketing. Advertisement success is measured by the Click-Through Rates (CTR). Advertisers pay for ‘eyeballs’ or ‘impressions’. Views, likes, shares and comments have become the parameters for gauging the quality of the marketed product or service. Segment-based targeting helps advertisers channelize their resources effectively and consumers too end up gaining from it as it satisfies their specific needs.
Subir Roy
Evolution in Education
If I have seen further than others, it is by standing upon the shoulders of giants. - Sir Isaac Newton
Nishant Joshi
Rejected Twice, But Not The Third Time As The Turn Was Mine
“Sorry, you are rejected”- Unfortunately my innocent heart and harmless ears had to bear these utterly painful words not once but twice from someone who was the dearest of all. Someone about whom I used to dream all day and night since the time I was given the slightest hint of being the chosen one. Rejection struck me like a sharp weapon which ripped me apart and did not even spare my heart, my dreams and my sole reason of happiness. Heartbroken, I thought it is the end of my story as the world I own has just crashed. But I was not aware that love can bloom again and perhaps to a much better someone than I could have ever imagined in my wildest dreams and imagination.
Tanulekha Roy
Let's Go Shopping! But Where?
Have you ever visited a brick-and-mortar store, looked at the products on display, evaluated them and returned back home just to purchase them online at a much more attractive price? Shopkeepers are indeed trying hard to battle this buying behaviour, but are finding it difficult to succeed. If a customer can purchase branded electronics online at a price that is 4 percent lower than the traditional retailer’s cost price, brick-and-mortar stores definitely have a reason to be worried.
Utkarsh Jain
Is the MBA really worth?
MBA is one of the most sought after courses in India. But recently they are under much criticism due to hefty fees and low return on investment (ROI). But this article is not to criticize MBA but to weigh pros and cons of doing MBA. Though MBA involves a significant amount of money with huge tuition fees and with it comes the huge stress of assignments, exams, competition, CGPA, placements. But there are benefits also both monetary and non-monetary such as good career avenues, high salary, corporate networks, and most importantly inner strength to survive. I will begin with criticism against MBA
Divy Shukla
'IFIM Kanyathon 2015' – Annual 5 K Charity Run
IFIM in association with OXFAM India & S.A.F.E supports the cause to Save the Girl Child Bangalore, 8th March 2015 – IFIM Business School Bangalore, in association with OXFAM India & S.A.F.E (Students Against Female Exploitation), an organisation formed by the students of IFIM, is going to conduct a charity run for the cause: 'Save the Girl Child’ on 8th March Sunday morning at State Central Library Campus, Cubbon Park. The run will be flagged off at 6 30 am. The Guest of Honour is Mr.Ananth Kumar, Union Minister of Chemicals and Fertilizers and international paralympic swimmer Sharath Gayakwad will also be present. Kanyathon 2015 is one of its kind event as it is a fundraiser for a good cause being organized by students themselves, who promote social responsibility.
IFIM Business School
Half an MBA!
As I complete the first year of my MBA and head towards the coveted summer internship, I take a step back to see where I stand vis-a-vis the same time last year. Let me take you through my journey and I would keep the floor open to all of you to judge whether it was worth the wait!
Karan Bohra
Driving Viral Marketing Through Attitude Formation
Social media has revolutionised the advertisement industry by introducing innovative ways to communicate the intended information to target consumers in highly customised formats. Traditional mediums like print and broadcasting paved the way for internet and mobile marketing. Advertisement success is measured by the Click-Through Rates (CTR). Advertisers pay for ‘eyeballs’ or ‘impressions’. Views, likes, shares and comments have become the parameters for gauging the quality of the marketed product or service. Segment-based targeting helps advertisers channelize their resources effectively and consumers too end up gaining from it as it satisfies their specific needs.
Subir Roy