On 10th October, 2017, the Development of Corporate Citizenship (DoCC) Committee of SPJIMR hosted its annual event, Heroes Speak. Heroes Speak is a platform where management students meet social heroes and discuss their journey.
I have always wanted to do an MBA, ever since I understood the term. I still remember in grade ten, when my friends were having a hard choice deciding if they were to take up Science, Commerce or Arts, I had already made up mind that it was going to be Commerce, post which I would do an MBA. It's 6 years post that decision, and it only makes me feel great.
The word “learning” has different a connotation for different people. Most leading b-schools have this concept of “peer-learning”, both formally and informally. And to incorporate that in the pedagogy, group assignments and projects are conducted. As fancy as it may sound, there is much more to it than what meets the eyes. To a person like me, who’s held managerial/mentoring roles in my previous organisation, group projects seemed like a piece of like. That was, of course, before I was actually a part of one.
With CAT 2017 being just 3 days away, we understand how crucial these last few days are for every CAT aspirant. Having been gone through this phase last year, we would like to give some useful last-minute tips to be kept in mind so that you can crack the CAT 2017.
Does Karan Johar stand for brand Yash Chopra on steroids? That and more in this podcast. What is a Brand? Brands and Bollywood? A fresh perspective on what our favourite filmmakers stand for in this series, in conversation with Diptakirti Chaudhuri, self-proclaimed cinephile, with a blog and 3 books under his belt. Dipto is currently Head Of Marketing- Manipal Global Education Services. Some other Brands he's worked with: Marico, HT Media, PepsiCo, HolidayIQ, Reckitt Benckiser India. Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!) Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai... these are probably the films you'd end up watching. Want to see gritty reality? Anurag Kashyap is the answer! Why though? Why do we love Bollywood and Cricket fanatically? For a marketer, Bollywood offers many opportunities and lessons... Watch the Podcast to know more!
There is a widely believed misconception among Non-Engineers with regard to CAT. Most of them believe that Engineers are much better equipped to crack CAT. Fundamentally, this thought process alone can be the biggest demotivating factor for an aspirant. If you have already convinced yourself that your competitor is better than you, then you can’t compete with them.
Designing umbrella carrying drones, women safety bands and product quality monitors in business schools? Whoa, that’s creative! But wait a minute, isn’t this supposed to be a ‘b-school?’ Isn’t ‘Creativity’ beyond the realm of b-schools?
