As MBA students, we all have gone through the marketing concepts as explained by Mr. Kotler and we might think that we have become a better marketer than all other people doing business out there especially the street-side vendors, then let me break your myth and take you through my journey of what I have experienced and what I call is ‘The Local Street Marketing’.
Top IIMs like IIM Indore, IM Kozhikode, IIM Bangalore, IIM Calcutta have, over the past few years, maintained a healthy gender diversity ratio boasting of more than 30 percent women. Among other things, this shows that more and more glass ceilings are being broken and women are increasingly aspiring to join and studying in the top b-schools of India. In this year’s gender diversity report (for the class of 2021), we observe some interesting trends across b-schools. XUB, IIM Indore, IIM Rohtak, SDA Bocconi Asia Center, and MICA emerge as some of the most gender-diverse MBA colleges in India. View the full report now!
Businesses don’t become big overnight. The sunrise businesses of today are going to be tomorrow’s legacy business and for that, understanding the current market place and trends are very important. It also becomes very vital to plan your launch. And when you are in the middle of a launch of a product or service, you are tempted to come up with a brand that stands out and is unique. But it becomes very important for it to be easily communicable to the target market. So what should be an ideal approach before venturing into a business that is of the future and how to create something that remains valuable even after decades? These are some questions that we will be tackling in this InsideIIM Career Podcast.
If it is meant to happen, it will, at the right time. This is the story of one of my seniors who got her summer internship and converted it into an offer. For easy understanding, I am writing this from her point of view.
Summer internships are like carnivals at B-schools when campuses buzz with chatter and the scene fills with greasy palms, sleepy eyes, and nervous faces. Considered as the entry point to the world of corporates, summer placements are a battleground to train future leaders. It is a means to select prospective employees/brand managers. Oorja Seth (FMS Delhi), a fresher, got picked by Nestlé for her summer internship in sales and marketing for one such training. Intimidated initially, Oorja finally found a way to keep up with the agile work culture of Nestlé. So much so, that she was offered a PPO post her internship. The following is an excerpt of her interview.
The bright minds of SIBM Pune have yet again proven their mettle by rendering one of the most successful Summer Internship Recruitment Programmes in the history of the institute. SIBM Pune take great pride in having engaged with a gamut of aspirational brands from across the country and forging new associations with Anheuser-Busch InBev, Aon Consulting Pvt. Ltd., Compass Group India, Diageo India, Lear Corporation, Ninjacart, Nutanix Technologies India Pvt. Ltd., PepsiCo India, PricewaterhouseCoopers US Advisory, Sanofi among others.
Decision making is an art and a science. It requires intuition as well as method. And one of the methods used by business leaders to make strategic decisions is Game Theory. Used extensively in economics and politics alike, game theory is the science of predicting various probable outcomes of any given situation, keeping in mind all the players and how they behave. In this video, Prof. Sumit Sarkar, professor of economics at XLRI Jamshedpur, elected professor of the year by XLRI students in 2018, talks about using game theory for negotiations, to determine pricing, etc.
The day I recieved a PPO, I was ecstatic to go back to the place which I would call the Mecca of Learning, Brillio Global. A dynamic Digital Transformation Company working on cutting edge technologies providing ample scope to broaden your horizons. After a gruelling first year here at IIM Rohtak with tons of classes, assignments and presentations, we were all momentarily elated to step back into the corporate world and embark on a new journey. I was given the project details, greeted with a box of Ferrero Rocher chocolates and a thoughtful book on leadership well before the internship began. The D-Day arrived and there I was with all the enthusiasm in Bangalore. We were 18 interns from various prestigious colleges across the country like IIFT, IIT-D, SCMHRD and others. The journey started with insightful thought-provoking sessions given by leaders of organization which helped to understand different business verticals. The bars were set high and every intern was alloted a project based on his/her vertical. Finally, the day ended with fun activities by the HR team and we got back to the cozy accomodation provided. All the interns stayed at the same hotel which helped us to get acquainted with each other quickly. We used to explore new places and restaurants all around Bangalore every night satiating our hunger. The next day we reported to our assigned project locations and the stage was all set for the next 8 week roller coaster ride. My project was on salesforce platform. Brillio, being a Gold partner of Salesforce in North America, I had to benchmark "Competition and Industry Best Practices" for Digital Front Office division and come up with recommendations in terms of solutions for the practice to make a headway in the next couple of years. The culture and people in the company are top-notch. Every team has frequent outings and parties. There is no dress-code and time-logging as well. No matter how minute your doubts are, the team members are always there for you to help. Also, no barriers exist between employees and business heads, leaders. I used to be in constant touch with the Director and Business Unit head of my practice asking them continuous feedback to understand the problem at hand in depth and fine tune my work. At the same time, I was also given an opportunity to work on live projects. I took the classic way of breaking down the requirements into simpler bits and parts to accomplish the desired result. The learning gained by working on real time projects is of utmost value. I ensured my weekly reports are constantly updated and also refactored the deliverables which made my job much easier in the later stages. The tag of an intern didn't matter at all and every input given was taken into consideration. I believe that prioritizing your most important work among the multiple tasks given to you and working with passion to achieve desirable results is the key. At the same time building relationships with all the team members involved and talking to different departments, seeing things from a different purview will definitely improve your thought process. Overall, Brillio is a company for people who are open to learn and grab new opportunities. Every task will be having its own set of challenges and the key is to structure your work and network with as many people as possible to gain insights. Always be curious in knowing the intricate details which would help you achieve the overall objective! Vishal KadiyalaIIM Rohtak, PGP 2018-2020
As MBA students, we all have gone through the marketing concepts as explained by Mr. Kotler and we might think that we have become a better marketer than all other people doing business out there especially the street-side vendors, then let me break your myth and take you through my journey of what I have experienced and what I call is ‘The Local Street Marketing’.
Top IIMs like IIM Indore, IM Kozhikode, IIM Bangalore, IIM Calcutta have, over the past few years, maintained a healthy gender diversity ratio boasting of more than 30 percent women. Among other things, this shows that more and more glass ceilings are being broken and women are increasingly aspiring to join and studying in the top b-schools of India. In this year’s gender diversity report (for the class of 2021), we observe some interesting trends across b-schools. XUB, IIM Indore, IIM Rohtak, SDA Bocconi Asia Center, and MICA emerge as some of the most gender-diverse MBA colleges in India. View the full report now!
Businesses don’t become big overnight. The sunrise businesses of today are going to be tomorrow’s legacy business and for that, understanding the current market place and trends are very important. It also becomes very vital to plan your launch. And when you are in the middle of a launch of a product or service, you are tempted to come up with a brand that stands out and is unique. But it becomes very important for it to be easily communicable to the target market. So what should be an ideal approach before venturing into a business that is of the future and how to create something that remains valuable even after decades? These are some questions that we will be tackling in this InsideIIM Career Podcast.
If it is meant to happen, it will, at the right time. This is the story of one of my seniors who got her summer internship and converted it into an offer. For easy understanding, I am writing this from her point of view.
Summer internships are like carnivals at B-schools when campuses buzz with chatter and the scene fills with greasy palms, sleepy eyes, and nervous faces. Considered as the entry point to the world of corporates, summer placements are a battleground to train future leaders. It is a means to select prospective employees/brand managers. Oorja Seth (FMS Delhi), a fresher, got picked by Nestlé for her summer internship in sales and marketing for one such training. Intimidated initially, Oorja finally found a way to keep up with the agile work culture of Nestlé. So much so, that she was offered a PPO post her internship. The following is an excerpt of her interview.
The bright minds of SIBM Pune have yet again proven their mettle by rendering one of the most successful Summer Internship Recruitment Programmes in the history of the institute. SIBM Pune take great pride in having engaged with a gamut of aspirational brands from across the country and forging new associations with Anheuser-Busch InBev, Aon Consulting Pvt. Ltd., Compass Group India, Diageo India, Lear Corporation, Ninjacart, Nutanix Technologies India Pvt. Ltd., PepsiCo India, PricewaterhouseCoopers US Advisory, Sanofi among others.
Decision making is an art and a science. It requires intuition as well as method. And one of the methods used by business leaders to make strategic decisions is Game Theory. Used extensively in economics and politics alike, game theory is the science of predicting various probable outcomes of any given situation, keeping in mind all the players and how they behave. In this video, Prof. Sumit Sarkar, professor of economics at XLRI Jamshedpur, elected professor of the year by XLRI students in 2018, talks about using game theory for negotiations, to determine pricing, etc.
The day I recieved a PPO, I was ecstatic to go back to the place which I would call the Mecca of Learning, Brillio Global. A dynamic Digital Transformation Company working on cutting edge technologies providing ample scope to broaden your horizons. After a gruelling first year here at IIM Rohtak with tons of classes, assignments and presentations, we were all momentarily elated to step back into the corporate world and embark on a new journey. I was given the project details, greeted with a box of Ferrero Rocher chocolates and a thoughtful book on leadership well before the internship began. The D-Day arrived and there I was with all the enthusiasm in Bangalore. We were 18 interns from various prestigious colleges across the country like IIFT, IIT-D, SCMHRD and others. The journey started with insightful thought-provoking sessions given by leaders of organization which helped to understand different business verticals. The bars were set high and every intern was alloted a project based on his/her vertical. Finally, the day ended with fun activities by the HR team and we got back to the cozy accomodation provided. All the interns stayed at the same hotel which helped us to get acquainted with each other quickly. We used to explore new places and restaurants all around Bangalore every night satiating our hunger. The next day we reported to our assigned project locations and the stage was all set for the next 8 week roller coaster ride. My project was on salesforce platform. Brillio, being a Gold partner of Salesforce in North America, I had to benchmark "Competition and Industry Best Practices" for Digital Front Office division and come up with recommendations in terms of solutions for the practice to make a headway in the next couple of years. The culture and people in the company are top-notch. Every team has frequent outings and parties. There is no dress-code and time-logging as well. No matter how minute your doubts are, the team members are always there for you to help. Also, no barriers exist between employees and business heads, leaders. I used to be in constant touch with the Director and Business Unit head of my practice asking them continuous feedback to understand the problem at hand in depth and fine tune my work. At the same time, I was also given an opportunity to work on live projects. I took the classic way of breaking down the requirements into simpler bits and parts to accomplish the desired result. The learning gained by working on real time projects is of utmost value. I ensured my weekly reports are constantly updated and also refactored the deliverables which made my job much easier in the later stages. The tag of an intern didn't matter at all and every input given was taken into consideration. I believe that prioritizing your most important work among the multiple tasks given to you and working with passion to achieve desirable results is the key. At the same time building relationships with all the team members involved and talking to different departments, seeing things from a different purview will definitely improve your thought process. Overall, Brillio is a company for people who are open to learn and grab new opportunities. Every task will be having its own set of challenges and the key is to structure your work and network with as many people as possible to gain insights. Always be curious in knowing the intricate details which would help you achieve the overall objective! Vishal KadiyalaIIM Rohtak, PGP 2018-2020
