MBA Student

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Applied Marketing Concepts: The Local Street Marketing

Applied Marketing Concepts: The Local Street Marketing

As MBA students, we all have gone through the marketing concepts as explained by Mr. Kotler and we might think that we have become a better marketer than all other people doing business out there especially the street-side vendors, then let me break your myth and take you through my journey of what I have experienced and what I call is ‘The Local Street Marketing’.

Rohan Chowdhury
SPJIMR, SDA Bocconi Asia Center, And MICA Compete With IIMs To Be The Most Gender Diverse B-Schools In 2019

SPJIMR, SDA Bocconi Asia Center, And MICA Compete With IIMs To Be The Most Gender Diverse B-Schools In 2019

Top IIMs like IIM Indore, IM Kozhikode, IIM Bangalore, IIM Calcutta have, over the past few years, maintained a healthy gender diversity ratio boasting of more than 30 percent women. Among other things, this shows that more and more glass ceilings are being broken and women are increasingly aspiring to join and studying in the top b-schools of India. In this year’s gender diversity report (for the class of 2021), we observe some interesting trends across b-schools. XUB, IIM Indore, IIM Rohtak, SDA Bocconi Asia Center, and MICA emerge as some of the most gender-diverse MBA colleges in India. View the full report now!

Team InsideIIM
How To Start An E-Commerce Business For Millennials | InsideIIM Career Podcast - Ft. Sidharth S, TAS

How To Start An E-Commerce Business For Millennials | InsideIIM Career Podcast - Ft. Sidharth S, TAS

Businesses don’t become big overnight. The sunrise businesses of today are going to be tomorrow’s legacy business and for that, understanding the current market place and trends are very important. It also becomes very vital to plan your launch. And when you are in the middle of a launch of a product or service, you are tempted to come up with a brand that stands out and is unique. But it becomes very important for it to be easily communicable to the target market. So what should be an ideal approach before venturing into a business that is of the future and how to create something that remains valuable even after decades? These are some questions that we will be tackling in this InsideIIM Career Podcast.

Team InsideIIM
This Is How An IIM Trichy Student Got A PPO

This Is How An IIM Trichy Student Got A PPO

If it is meant to happen, it will, at the right time. This is the story of one of my seniors who got her summer internship and converted it into an offer. For easy understanding, I am writing this from her point of view.

abhishek r.t.
Inside Nestlé | From The Lens Of A Sales & Marketing Summer Intern

Inside Nestlé | From The Lens Of A Sales & Marketing Summer Intern

Summer internships are like carnivals at B-schools when campuses buzz with chatter and the scene fills with greasy palms, sleepy eyes, and nervous faces. Considered as the entry point to the world of corporates, summer placements are a battleground to train future leaders. It is a means to select prospective employees/brand managers. Oorja Seth (FMS Delhi), a fresher, got picked by Nestlé for her summer internship in sales and marketing for one such training. Intimidated initially, Oorja finally found a way to keep up with the agile work culture of Nestlé. So much so, that she was offered a PPO post her internship. The following is an excerpt of her interview.

InsideIIM Career Services
SIBM Pune - Summer Placements - Class Of 2019 - 2021

SIBM Pune - Summer Placements - Class Of 2019 - 2021

The bright minds of SIBM Pune have yet again proven their mettle by rendering one of the most successful Summer Internship Recruitment Programmes in the history of the institute. SIBM Pune take great pride in having engaged with a gamut of aspirational brands from across the country and forging new associations with Anheuser-Busch InBev, Aon Consulting Pvt. Ltd., Compass Group India, Diageo India, Lear Corporation, Ninjacart, Nutanix Technologies India Pvt. Ltd., PepsiCo India, PricewaterhouseCoopers US Advisory, Sanofi among others.

SIBM Pune
Pricing & Negotiation Wars | Game Theory - Explained - Prof. Sumit Sarkar, XLRI Jamshedpur

Pricing & Negotiation Wars | Game Theory - Explained - Prof. Sumit Sarkar, XLRI Jamshedpur

Decision making is an art and a science. It requires intuition as well as method. And one of the methods used by business leaders to make strategic decisions is Game Theory. Used extensively in economics and politics alike, game theory is the science of predicting various probable outcomes of any given situation, keeping in mind all the players and how they behave. In this video, Prof. Sumit Sarkar, professor of economics at XLRI Jamshedpur, elected professor of the year by XLRI students in 2018, talks about using game theory for negotiations, to determine pricing, etc.

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