Sales & Marketing | InsideIIM

I Sold Chai At IIM Lucknow. Now, I Sell Ice-Cream To All Of India.- Ft. Kiran Shah, Apsara Ice Creams - Part I

How do you make an ice cream stand out? You put Masala on top of it. However strange it might sound, that is what Kiran Shah, the CEO of Apsara Ice creams did and came up with an ice cream flavour that changed the course of the business. In this video, Ankit Doshi, the CEO and Creator of InsideIIM interacts with Kiran to understand his journey better. How this Gujarati middle-class boy went on to a B-school (IIM Lucknow) and what came along the way for him to come back and handle his family business, which he expanded like crazy in a matter of years. Watch Kiran spill the secrets of his successful Ice cream business in the first part of this new Konversations Cafe video.

Team InsideIIM21 Aug 2021

How To Prepare For Placements In Marketing Firms?

There are three major types of roles comprising of Brand Manager, Digital Marketing Manager, and Business Development Manager which are offered during both Summer and Final Placement at B-Schools by marketing firms. Let us try to understand them one by one, starting with the Brand Manager to prepare for marketing firms during the placement season.

Prerna Raj16 Aug 2021

How To Answer Tell Me About Yourself Question In Your Placement Interview?

Have you wondered how you can get that coveted marketing internship at an FMCG company? What does it take to crack that marketing interview? How do you stand out from those 100s of other applicants? Ever wondered, is there some unfair advantage you can develop for these interviews? Well, you need to look no further! Watch this video to get 4valueable tips on how to set yourself apart in these marketing interviews from Dhaval Patel, an IIM Kozhikode graduate who bagged the coveted internship at Reckitt where he now works full time.

Team InsideIIM12 Aug 2021

An Exciting Day In The Life Of A Sales & Marketing Professional At ABG, Ft. Vishwanath P

In this episode of Konversations Cafe we have someone who had a dream run in the company that he joined right after his B-school. Right after his MBA degree, he joined ABG and currently works as the Global Sector Head for Birla Carbon. Joining straight from Germany, we had a heart to heart conversation with Vishwanth Padmanabhan who told us not only about his journey with the company but also gave a hint of the life that you would lead being a part of the booming business of Birla Carbon.

InsideIIM Career Services06 Aug 2021

On Ground Reality Of An FMCG Sales Role From IIM, Ft. Niharika, Colgate Palmolive, IIM L Alum

We all know that there are various inhibitions and judgements related to sales roles among the B-school students and aspirants. So, we decided to bunk some myths today. In this video, Niharika Gupta, an IIM Lucknow alumni, who is currently working at Colgate Palmolive, talks about the duties and responsibilities she has to take up on a daily basis as part of her sales stint right after B-school. She tries to explain how a typical day in a sales role looks like right after your B-school and help you understand what on-ground sales is like, especially in the context of a world ridden with a pandemic.

Team InsideIIM05 Aug 2021

Summer Internship Diaries 2021 - IIM Shillong, Class Of 2022

We bring to you, the personal Summer Internship Diaries of the students of IIM Shillong, PGP 20. The accounts belong to domains like Marketing, Finance, Consulting & Strategy and General Management. The students share their preparation techniques for the significant 2 months, their internship experiences at the largest MNCs of the world (Google, ITC, PepsiCo, Deloitte, YES Bank, Nomura, Titan, Pidilite, Aditya Birla Group, Amazon, etc.) and their personal learnings, applicable to not just their future organisations, but also their day to day life.

PR Cell IIM Shillong03 Aug 2021

IIM Shillong Summer Internship Diaries 2021 | Sales & Marketing- Part 2

Hitanksha Jain, Pepsico Prep: I have grown up loving and being the biggest advocate for PepsiCo products. So, an opportunity to intern at PepsiCo India as a Sales intern was surreal. This was my first stint at an FMCG company in the sales division. My internship started from home, just like most others, but it didn’t come in the way of what my team had to offer in terms of learning, interaction, and exposure.

PR Cell IIM Shillong03 Aug 2021

IIM Shillong Summer Internship Diaries 2021 | Sales & Marketing- Part 1

Arzoo Kamrah, Pidilite Prep: With a lot of enthusiasm, zeal, and mental stamina coupled with an absence of apprehensions about the drawbacks that a virtual work from home summer internship might bring, I dressed up in perfect formals- an ironed shirt and my favourite set grey coat and trousers for the Inductions.

PR Cell IIM Shillong03 Aug 2021