There are three major types of roles comprising of Brand Manager, Digital Marketing Manager, and Business Development Manager which are offered during both Summer and Final Placement at B-Schools by marketing firms. Let us try to understand them one by one, starting with the Brand Manager to prepare for marketing firms during the placement season.
Have you wondered how you can get that coveted marketing internship at an FMCG company? What does it take to crack that marketing interview? How do you stand out from those 100s of other applicants? Ever wondered, is there some unfair advantage you can develop for these interviews? Well, you need to look no further! Watch this video to get 4valueable tips on how to set yourself apart in these marketing interviews from Dhaval Patel, an IIM Kozhikode graduate who bagged the coveted internship at Reckitt where he now works full time.
In this episode of Konversations Cafe we have someone who had a dream run in the company that he joined right after his B-school. Right after his MBA degree, he joined ABG and currently works as the Global Sector Head for Birla Carbon. Joining straight from Germany, we had a heart to heart conversation with Vishwanth Padmanabhan who told us not only about his journey with the company but also gave a hint of the life that you would lead being a part of the booming business of Birla Carbon.
We all know that there are various inhibitions and judgements related to sales roles among the B-school students and aspirants. So, we decided to bunk some myths today. In this video, Niharika Gupta, an IIM Lucknow alumni, who is currently working at Colgate Palmolive, talks about the duties and responsibilities she has to take up on a daily basis as part of her sales stint right after B-school. She tries to explain how a typical day in a sales role looks like right after your B-school and help you understand what on-ground sales is like, especially in the context of a world ridden with a pandemic.
We bring to you, the personal Summer Internship Diaries of the students of IIM Shillong, PGP 20. The accounts belong to domains like Marketing, Finance, Consulting & Strategy and General Management. The students share their preparation techniques for the significant 2 months, their internship experiences at the largest MNCs of the world (Google, ITC, PepsiCo, Deloitte, YES Bank, Nomura, Titan, Pidilite, Aditya Birla Group, Amazon, etc.) and their personal learnings, applicable to not just their future organisations, but also their day to day life.
Hitanksha Jain, Pepsico Prep: I have grown up loving and being the biggest advocate for PepsiCo products. So, an opportunity to intern at PepsiCo India as a Sales intern was surreal. This was my first stint at an FMCG company in the sales division. My internship started from home, just like most others, but it didn’t come in the way of what my team had to offer in terms of learning, interaction, and exposure.
Arzoo Kamrah, Pidilite Prep: With a lot of enthusiasm, zeal, and mental stamina coupled with an absence of apprehensions about the drawbacks that a virtual work from home summer internship might bring, I dressed up in perfect formals- an ironed shirt and my favourite set grey coat and trousers for the Inductions.
It is rightly said that there is no point in having a world class product or service if it cannot be sold. This is where the Sales & Marketing team comes in. Netflix, Amazon, Nike, Flipkart, Nestle, Maggi, what do these have in common? You guessed it. They’re brands that we know and love. It’s pretty interesting to know that there is someone working behind the scenes to make sure that the brands stay that way. Brand management is undoubtedly one of the most glamorous roles in marketing, but most marketing people initially start off in a sales role to get deeper insights into the ground realities and understand customer behavior better. In this video, Jennifer Jagose will give you a rundown of the initial career options in the sales and marketing domain and what exactly does the graph look like for recent grads.
There are three major types of roles comprising of Brand Manager, Digital Marketing Manager, and Business Development Manager which are offered during both Summer and Final Placement at B-Schools by marketing firms. Let us try to understand them one by one, starting with the Brand Manager to prepare for marketing firms during the placement season.
Have you wondered how you can get that coveted marketing internship at an FMCG company? What does it take to crack that marketing interview? How do you stand out from those 100s of other applicants? Ever wondered, is there some unfair advantage you can develop for these interviews? Well, you need to look no further! Watch this video to get 4valueable tips on how to set yourself apart in these marketing interviews from Dhaval Patel, an IIM Kozhikode graduate who bagged the coveted internship at Reckitt where he now works full time.
In this episode of Konversations Cafe we have someone who had a dream run in the company that he joined right after his B-school. Right after his MBA degree, he joined ABG and currently works as the Global Sector Head for Birla Carbon. Joining straight from Germany, we had a heart to heart conversation with Vishwanth Padmanabhan who told us not only about his journey with the company but also gave a hint of the life that you would lead being a part of the booming business of Birla Carbon.
We all know that there are various inhibitions and judgements related to sales roles among the B-school students and aspirants. So, we decided to bunk some myths today. In this video, Niharika Gupta, an IIM Lucknow alumni, who is currently working at Colgate Palmolive, talks about the duties and responsibilities she has to take up on a daily basis as part of her sales stint right after B-school. She tries to explain how a typical day in a sales role looks like right after your B-school and help you understand what on-ground sales is like, especially in the context of a world ridden with a pandemic.
We bring to you, the personal Summer Internship Diaries of the students of IIM Shillong, PGP 20. The accounts belong to domains like Marketing, Finance, Consulting & Strategy and General Management. The students share their preparation techniques for the significant 2 months, their internship experiences at the largest MNCs of the world (Google, ITC, PepsiCo, Deloitte, YES Bank, Nomura, Titan, Pidilite, Aditya Birla Group, Amazon, etc.) and their personal learnings, applicable to not just their future organisations, but also their day to day life.
Hitanksha Jain, Pepsico Prep: I have grown up loving and being the biggest advocate for PepsiCo products. So, an opportunity to intern at PepsiCo India as a Sales intern was surreal. This was my first stint at an FMCG company in the sales division. My internship started from home, just like most others, but it didn’t come in the way of what my team had to offer in terms of learning, interaction, and exposure.
Arzoo Kamrah, Pidilite Prep: With a lot of enthusiasm, zeal, and mental stamina coupled with an absence of apprehensions about the drawbacks that a virtual work from home summer internship might bring, I dressed up in perfect formals- an ironed shirt and my favourite set grey coat and trousers for the Inductions.
It is rightly said that there is no point in having a world class product or service if it cannot be sold. This is where the Sales & Marketing team comes in. Netflix, Amazon, Nike, Flipkart, Nestle, Maggi, what do these have in common? You guessed it. They’re brands that we know and love. It’s pretty interesting to know that there is someone working behind the scenes to make sure that the brands stay that way. Brand management is undoubtedly one of the most glamorous roles in marketing, but most marketing people initially start off in a sales role to get deeper insights into the ground realities and understand customer behavior better. In this video, Jennifer Jagose will give you a rundown of the initial career options in the sales and marketing domain and what exactly does the graph look like for recent grads.
