Sales & Marketing

403 articles
Page 10 of 51
How To Crack A 20 Lakh Marketing Job | Learn From Experts From Google, P&G, Nestle, Etc.

How To Crack A 20 Lakh Marketing Job | Learn From Experts From Google, P&G, Nestle, Etc.

As countries move from a crisis phase to a renewal phase; the companies are getting a sense of how their worlds have evolved. Value-driven purchases, experience affinity, sanitation & sustainability are themes that have picked up pace. In a McKinsey survey, 96% of the respondents in India have tried new shopping behaviours in the pandemic and 75% of them intend to continue those.

Team InsideIIM
Summer Internship Experience At Reckitt - Ft. Mohit Jain, FMS '22

Summer Internship Experience At Reckitt - Ft. Mohit Jain, FMS '22

Mohit Jain is currently a second-year student at FMS Delhi. He did his undergraduate from Bangalore University, before joining FMS. Mohit did his Summer Internship at Reckitt as a Sales and Marketing Intern. We met up with him to find out more about his journey and experience with Reckitt. Read on to know his experience!

NIKHIL SINGH
How To Make A Marketing CV Ft. Shivdeep Singh, Summer Intern At Nestle

How To Make A Marketing CV Ft. Shivdeep Singh, Summer Intern At Nestle

Shivdeep is a 2nd-year student at IIM Lucknow, majoring in marketing. He interned at Nestle during his summer internship. At IIM Lucknow, he is also a part of Prism, the Marketing Cell of IIM Lucknow. He worked at Mastercard for 3 years before joining IIM Lucknow. His journey from a chemical engineer to a marketing intern at Nestle is truly inspiring & worth listening to. We interviewed him to find out what is actually needed in a CV looking from the eyes of marketing companies!

ANKITA GOOMER
I Sold Chai At IIM Lucknow. Now, I Sell Ice-Cream To All Of India.- Ft. Kiran Shah, Apsara Ice Creams - Part I

I Sold Chai At IIM Lucknow. Now, I Sell Ice-Cream To All Of India.- Ft. Kiran Shah, Apsara Ice Creams - Part I

How do you make an ice cream stand out? You put Masala on top of it. However strange it might sound, that is what Kiran Shah, the CEO of Apsara Ice creams did and came up with an ice cream flavour that changed the course of the business. In this video, Ankit Doshi, the CEO and Creator of InsideIIM interacts with Kiran to understand his journey better. How this Gujarati middle-class boy went on to a B-school (IIM Lucknow) and what came along the way for him to come back and handle his family business, which he expanded like crazy in a matter of years. Watch Kiran spill the secrets of his successful Ice cream business in the first part of this new Konversations Cafe video.

Team InsideIIM
Sales & Marketing | InsideIIM