Sales & Marketing

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From A Single Store To 100+ Franchises - Ft. Kiran Shah, Apsara Ice Creams - Part II

From A Single Store To 100+ Franchises - Ft. Kiran Shah, Apsara Ice Creams - Part II

Marketing is about constant innovation. And it is this constant urge to innovate that led Kiran Shah to take a journey back from his cozy corporate job of a global brand manager in Singapore. He came back to his roots, to the very streets of Mumbai where he had seen his family business grow. In this video, Kiran talks in detail about the challenges he took up after coming back, what were some innovations he worked on, how he used his corporate experience to change the face of the family business and what you can learn from his journey about brand building.

Team InsideIIM
How To Crack A 20 Lakh Marketing Job | Learn From Experts From Google, P&G, Nestle, Etc.

How To Crack A 20 Lakh Marketing Job | Learn From Experts From Google, P&G, Nestle, Etc.

As countries move from a crisis phase to a renewal phase; the companies are getting a sense of how their worlds have evolved. Value-driven purchases, experience affinity, sanitation & sustainability are themes that have picked up pace. In a McKinsey survey, 96% of the respondents in India have tried new shopping behaviours in the pandemic and 75% of them intend to continue those.

Team InsideIIM
Summer Internship Experience At Reckitt - Ft. Mohit Jain, FMS '22

Summer Internship Experience At Reckitt - Ft. Mohit Jain, FMS '22

Mohit Jain is currently a second-year student at FMS Delhi. He did his undergraduate from Bangalore University, before joining FMS. Mohit did his Summer Internship at Reckitt as a Sales and Marketing Intern. We met up with him to find out more about his journey and experience with Reckitt. Read on to know his experience!

NIKHIL SINGH
How To Make A Marketing CV Ft. Shivdeep Singh, Summer Intern At Nestle

How To Make A Marketing CV Ft. Shivdeep Singh, Summer Intern At Nestle

Shivdeep is a 2nd-year student at IIM Lucknow, majoring in marketing. He interned at Nestle during his summer internship. At IIM Lucknow, he is also a part of Prism, the Marketing Cell of IIM Lucknow. He worked at Mastercard for 3 years before joining IIM Lucknow. His journey from a chemical engineer to a marketing intern at Nestle is truly inspiring & worth listening to. We interviewed him to find out what is actually needed in a CV looking from the eyes of marketing companies!

ANKITA GOOMER
Sales & Marketing | InsideIIM