On popular demand from our community, we are coming up with Konversations With Prof. Rajesh S. on How Rolls-Royce, IMAX & Bose Design Their Customer Experiences.
Do you remember the Volkswagen’s Piano Staircase video that took the ad world by storm in the late 2000s? Going the digital way, Comedy Central’s bold and iconic The Trump Presidential Twitter Library won a Grand Prix at Cannes Lions that year! Do you also remember small things like the Pizza Hut bell or the ever-so familiar sound of the neighbourhood ice popsicle vendor passing through the street? What makes these campaigns and gimmicks so unique? It’s because these are experiential marketing campaigns. To this end, we bring you, Brand & Experiential Marketing Masterklass (http://bit.ly/expmktformyt) by Rajesh Shrivastava, a Certificate Program with Live Sessions. He is an ex-adjunct faculty at IIM Indore and S. P. Jain School of Global Management, ex-President at JK Helene Curtis, ex-GM at United Spirits (now Diageo India) and an IIM Bangalore and IIT Kanpur alumnus.
For years now, we at InsideIIM, have been striving hard every day to add value to your life and in this tryst with our community, we have brought you numerous such Konversations Cafe videos and others where we talk and learn from the best industry leaders. So today, we’ve brought you the choicest, snackable quotes (we prefer to call them ‘life hacks’) from these videos; each with plenty of insights to add to your arsenal!
Do you remember the Volkswagen’s Piano Staircase video that took the ad world by storm in the late 2000s? Going the digital way, Comedy Central’s bold and iconic The Trump Presidential Twitter Library won a Grand Prix at Cannes Lions that year! Do you also remember small things like the Pizza Hut bell or the ever-so familiar sound of the neighbourhood ice popsicle vendor passing through the street?
When Saurabh Sengupta became a part of one of InsideIIM's Konversations Cafe events last year, we all didn't know the impact his words would have on the MBA community. One million+ video views later, his words still show that magic! Saurabh is an IIT Delhi, IIM Indore alum, who gave up on Consulting and joined Zomato as a startup (then newly launched) to spearhead their sales. Now Ex-Head of Sales from Zomato, Saurabh runs his own venture called Sales Design Institute. And famously, he tells it like it is! Whether it's the reality of b-school and MBA as a whole, placements or work life, all of us at InsideIIM and you, our dear users and subscribers, have loved Saurabh's candid and straight style! So this Monday, 28th September, we bring you a chance to interact with Saurabh live!
In India, many engineers choose to pursue an MBA. And many more find themselves wondering which career path to pursue post MBA. One of the most lucrative careers MBA graduates can pursue? Data analytics. But let’s face it, there are various roles that once can pursue in an analytics career. You can work in finance, strategy, marketing and even operations or HR as an analyst. So what are the skills one needs to get into such a career? And if you’ve graduated as an engineer, what kind of opportunities are open to you? Answering your questions today is Sayantani Bandyopadhyay, Site Merchandiser at Target and MICA alum. A graduate of IIEST Shibpur, Sayantani also worked with Mu Sigma straight out of engineering college. Post MBA, and having studied marketing analytics at MICA, Sayantani shares her career journey with us today. Don’t forget to check it out!
We are a group of students in our 2nd year (PGP2, as it is popularly known) at IIM Ahmedabad. We undertook a really interesting course- "Psychology of Promotions" and undertook a study to assess the factors behind the success of brands such as- Kinder Joy, Cheetos etc. Our findings have been presented in the form of an engaging podcast. Ever wondered how do those catchy jingles and fancy advertisements compel the little ones to move heaven and earth for that one tiny toy? We’re a bunch of students from IIM Ahmedabad and we’re here to help you better understand goes in a little toddler’s brain and how they ALWAYS end up getting their way!
As a brand manager, what steps would you take if you need to expand a currently established brand to a new adjacent category?
On popular demand from our community, we are coming up with Konversations With Prof. Rajesh S. on How Rolls-Royce, IMAX & Bose Design Their Customer Experiences.
Do you remember the Volkswagen’s Piano Staircase video that took the ad world by storm in the late 2000s? Going the digital way, Comedy Central’s bold and iconic The Trump Presidential Twitter Library won a Grand Prix at Cannes Lions that year! Do you also remember small things like the Pizza Hut bell or the ever-so familiar sound of the neighbourhood ice popsicle vendor passing through the street? What makes these campaigns and gimmicks so unique? It’s because these are experiential marketing campaigns. To this end, we bring you, Brand & Experiential Marketing Masterklass (http://bit.ly/expmktformyt) by Rajesh Shrivastava, a Certificate Program with Live Sessions. He is an ex-adjunct faculty at IIM Indore and S. P. Jain School of Global Management, ex-President at JK Helene Curtis, ex-GM at United Spirits (now Diageo India) and an IIM Bangalore and IIT Kanpur alumnus.
For years now, we at InsideIIM, have been striving hard every day to add value to your life and in this tryst with our community, we have brought you numerous such Konversations Cafe videos and others where we talk and learn from the best industry leaders. So today, we’ve brought you the choicest, snackable quotes (we prefer to call them ‘life hacks’) from these videos; each with plenty of insights to add to your arsenal!
Do you remember the Volkswagen’s Piano Staircase video that took the ad world by storm in the late 2000s? Going the digital way, Comedy Central’s bold and iconic The Trump Presidential Twitter Library won a Grand Prix at Cannes Lions that year! Do you also remember small things like the Pizza Hut bell or the ever-so familiar sound of the neighbourhood ice popsicle vendor passing through the street?
When Saurabh Sengupta became a part of one of InsideIIM's Konversations Cafe events last year, we all didn't know the impact his words would have on the MBA community. One million+ video views later, his words still show that magic! Saurabh is an IIT Delhi, IIM Indore alum, who gave up on Consulting and joined Zomato as a startup (then newly launched) to spearhead their sales. Now Ex-Head of Sales from Zomato, Saurabh runs his own venture called Sales Design Institute. And famously, he tells it like it is! Whether it's the reality of b-school and MBA as a whole, placements or work life, all of us at InsideIIM and you, our dear users and subscribers, have loved Saurabh's candid and straight style! So this Monday, 28th September, we bring you a chance to interact with Saurabh live!
In India, many engineers choose to pursue an MBA. And many more find themselves wondering which career path to pursue post MBA. One of the most lucrative careers MBA graduates can pursue? Data analytics. But let’s face it, there are various roles that once can pursue in an analytics career. You can work in finance, strategy, marketing and even operations or HR as an analyst. So what are the skills one needs to get into such a career? And if you’ve graduated as an engineer, what kind of opportunities are open to you? Answering your questions today is Sayantani Bandyopadhyay, Site Merchandiser at Target and MICA alum. A graduate of IIEST Shibpur, Sayantani also worked with Mu Sigma straight out of engineering college. Post MBA, and having studied marketing analytics at MICA, Sayantani shares her career journey with us today. Don’t forget to check it out!
We are a group of students in our 2nd year (PGP2, as it is popularly known) at IIM Ahmedabad. We undertook a really interesting course- "Psychology of Promotions" and undertook a study to assess the factors behind the success of brands such as- Kinder Joy, Cheetos etc. Our findings have been presented in the form of an engaging podcast. Ever wondered how do those catchy jingles and fancy advertisements compel the little ones to move heaven and earth for that one tiny toy? We’re a bunch of students from IIM Ahmedabad and we’re here to help you better understand goes in a little toddler’s brain and how they ALWAYS end up getting their way!
As a brand manager, what steps would you take if you need to expand a currently established brand to a new adjacent category?
