Sales & Marketing | InsideIIM

Marketing For Startups Ft. Sampark A. Sachdeva , Sales & Marketing Coach, Ex - OYO, Ola Cabs

With the onset of highly impactful startups in the country, how important is it as a marketer to understand the nuances of growing these fast-paced companies? in this webinar, we are looking forward to hosting Sampark A. Sachdeva, Sales & Marketing Coach, who was rated as one of the Top 100 marketing & sales professionals in India in a study by Oracle & Paul Writer in 2019. Over the last 10 years, Sampark has worked for some of the country's biggest brands - Asian Paints, Ola Cabs, and OYO, leading various teams across geographies and genres.

Team InsideIIM11 Feb 2021

Empathetic Branding - Current Trends, Recent Campaigns And The Future

Empathetic branding is a strategy used by brand managers/marketeers wherein they appeal to the emotions of the target audience via their marketing campaign. In this tactic, the company intends to create a personalised interaction with the target audience.

Sugandha Bhatia05 Feb 2021

Offline & Online Retail | A Live Case Study Discussion Ft. Nishiggandha Kerure, Brand Manager, Nykaa, Ex-L’Oréal

What does it take to set up and grow an online vs offline retail business in the country? For guiding us through this, in this webinar, we are looking forward to hosting Nishiggandha Kerure, Brand Manager, Nykaa, who has phenomenal experience in shaping brand strategies for some of the most popular beauty & personal care products. Previously, she has also worked with the L’Oréal group for 3.5 years in various Sales and Marketing roles across categories of skincare, makeup, and haircare.

Team InsideIIM30 Jan 2021

Why E-Commerce Marketing Is The Next Big Thing Ft. Urvi Ved, Kohler, ex-ITC, ex-Mondelez, IIM-I Alum

2020 was something which the world was not prepared for. It caught us off guard & made us rethink everything in our lifestyles. The business world learned quite a few lessons and one of those learnings was ‘immunity’. Not just because so many brands took to launching ‘immunity building’ products, but because building immunity against such widespread & profound breakdowns of the entire system became a necessity. It has become extremely important to create seamlessly merging worlds of physical, local and virtual into an omnichannel ecosystem for the customers. In a year where we looked at trends like #MicroInfluencers, #Local & #BackToTheRoots, we revisit Marketing, its new rules and the role of E-Commerce with a person who has almost a decade of experience navigating brands and categories to success.

Team InsideIIM30 Jan 2021

Why The E-Commerce Bubble Will Survive The Storm & Companies Like Amazon, Udaan, Myntra Are Here To Stay In 2021?

The annual worldwide sales of the retail e-commerce industry for the year of 2017 stood at $2.38 trillion. Yes, you read it right! Trillion! And now, imagine this, in 2021 this figure is set to be more than doubled, taking it past the GDPs of countries like Japan, India, Germany, UK, France!

Team InsideIIM16 Jan 2021

How To Bag Internships, PPOs With P&G, HUL, BCG, A.T.Kearney Ft. InsideIIM’s Best 30 | YOBOLive Ep. 26

For the 26th Episode of YOBOLive, we feature some pretty special people. Voted InsideIIM’s Best 30, these students are some of the best from the class of 2019-21. In this webinar, get the chance to interact 1-on-1 with them. Not only have they shown their grit and perseverance by cracking WAT-PIs to get into their b-schools, they’ve also bagged internships and PPOs with some of the best firms out there! ABG, P&G, HUL, BCG, Mondelez, A.T. Kearney and many more such organisations have offered them internships, PPOs and PPIs. Join this webinar on Thursday, 14th January at 6 PM to find out how they achieved this and more!

Team InsideIIM13 Jan 2021

What Does It Take To Earn A 7 Figure Salary | Product Management 101

Products & technologies have had increasingly higher adoption rates. Telephones took almost 100 years to reach 100 million users, mobile phones took 20 years, Facebook took less than 5 years to reach the same mark and Instagram just 2 years! With a breakneck speed in the product adoption rates, organisations all over the world are realizing the importance of the product management role in developing, adoption, growth and retention of the product in its life cycle. Companies are cognizant of the fact that they can make consumers the king by actually making the product the center of all their strategies.

Team InsideIIM23 Dec 2020

Open The Salary Hike Door By Closing The Skill Gaps

It's undeniable that the current economic & social situation has accelerated the need for upskilling. Professionals need to constantly upskill, do it more quickly than before and keep getting better in order to remain competitive & employable. Make no mistake, this trend has been noticed across industries & job roles.

Team InsideIIM22 Oct 2020