Empathetic branding is a strategy used by brand managers/marketeers wherein they appeal to the emotions of the target audience via their marketing campaign. In this tactic, the company intends to create a personalised interaction with the target audience.
What does it take to set up and grow an online vs offline retail business in the country? For guiding us through this, in this webinar, we are looking forward to hosting Nishiggandha Kerure, Brand Manager, Nykaa, who has phenomenal experience in shaping brand strategies for some of the most popular beauty & personal care products. Previously, she has also worked with the L’Oréal group for 3.5 years in various Sales and Marketing roles across categories of skincare, makeup, and haircare.
2020 was something which the world was not prepared for. It caught us off guard & made us rethink everything in our lifestyles. The business world learned quite a few lessons and one of those learnings was ‘immunity’. Not just because so many brands took to launching ‘immunity building’ products, but because building immunity against such widespread & profound breakdowns of the entire system became a necessity. It has become extremely important to create seamlessly merging worlds of physical, local and virtual into an omnichannel ecosystem for the customers. In a year where we looked at trends like #MicroInfluencers, #Local & #BackToTheRoots, we revisit Marketing, its new rules and the role of E-Commerce with a person who has almost a decade of experience navigating brands and categories to success.
The annual worldwide sales of the retail e-commerce industry for the year of 2017 stood at $2.38 trillion. Yes, you read it right! Trillion! And now, imagine this, in 2021 this figure is set to be more than doubled, taking it past the GDPs of countries like Japan, India, Germany, UK, France!
For the 26th Episode of YOBOLive, we feature some pretty special people. Voted InsideIIM’s Best 30, these students are some of the best from the class of 2019-21. In this webinar, get the chance to interact 1-on-1 with them. Not only have they shown their grit and perseverance by cracking WAT-PIs to get into their b-schools, they’ve also bagged internships and PPOs with some of the best firms out there! ABG, P&G, HUL, BCG, Mondelez, A.T. Kearney and many more such organisations have offered them internships, PPOs and PPIs. Join this webinar on Thursday, 14th January at 6 PM to find out how they achieved this and more!
Products & technologies have had increasingly higher adoption rates. Telephones took almost 100 years to reach 100 million users, mobile phones took 20 years, Facebook took less than 5 years to reach the same mark and Instagram just 2 years! With a breakneck speed in the product adoption rates, organisations all over the world are realizing the importance of the product management role in developing, adoption, growth and retention of the product in its life cycle. Companies are cognizant of the fact that they can make consumers the king by actually making the product the center of all their strategies.
It's undeniable that the current economic & social situation has accelerated the need for upskilling. Professionals need to constantly upskill, do it more quickly than before and keep getting better in order to remain competitive & employable. Make no mistake, this trend has been noticed across industries & job roles.
ITC is back with its unique initiative ‘Interrobang?!’ that provides the premier technology and management institute an opportunity to engage with ITC through one of a kind interactive learning experience. You ask what an Interrobang is?
Empathetic branding is a strategy used by brand managers/marketeers wherein they appeal to the emotions of the target audience via their marketing campaign. In this tactic, the company intends to create a personalised interaction with the target audience.
What does it take to set up and grow an online vs offline retail business in the country? For guiding us through this, in this webinar, we are looking forward to hosting Nishiggandha Kerure, Brand Manager, Nykaa, who has phenomenal experience in shaping brand strategies for some of the most popular beauty & personal care products. Previously, she has also worked with the L’Oréal group for 3.5 years in various Sales and Marketing roles across categories of skincare, makeup, and haircare.
2020 was something which the world was not prepared for. It caught us off guard & made us rethink everything in our lifestyles. The business world learned quite a few lessons and one of those learnings was ‘immunity’. Not just because so many brands took to launching ‘immunity building’ products, but because building immunity against such widespread & profound breakdowns of the entire system became a necessity. It has become extremely important to create seamlessly merging worlds of physical, local and virtual into an omnichannel ecosystem for the customers. In a year where we looked at trends like #MicroInfluencers, #Local & #BackToTheRoots, we revisit Marketing, its new rules and the role of E-Commerce with a person who has almost a decade of experience navigating brands and categories to success.
The annual worldwide sales of the retail e-commerce industry for the year of 2017 stood at $2.38 trillion. Yes, you read it right! Trillion! And now, imagine this, in 2021 this figure is set to be more than doubled, taking it past the GDPs of countries like Japan, India, Germany, UK, France!
For the 26th Episode of YOBOLive, we feature some pretty special people. Voted InsideIIM’s Best 30, these students are some of the best from the class of 2019-21. In this webinar, get the chance to interact 1-on-1 with them. Not only have they shown their grit and perseverance by cracking WAT-PIs to get into their b-schools, they’ve also bagged internships and PPOs with some of the best firms out there! ABG, P&G, HUL, BCG, Mondelez, A.T. Kearney and many more such organisations have offered them internships, PPOs and PPIs. Join this webinar on Thursday, 14th January at 6 PM to find out how they achieved this and more!
Products & technologies have had increasingly higher adoption rates. Telephones took almost 100 years to reach 100 million users, mobile phones took 20 years, Facebook took less than 5 years to reach the same mark and Instagram just 2 years! With a breakneck speed in the product adoption rates, organisations all over the world are realizing the importance of the product management role in developing, adoption, growth and retention of the product in its life cycle. Companies are cognizant of the fact that they can make consumers the king by actually making the product the center of all their strategies.
It's undeniable that the current economic & social situation has accelerated the need for upskilling. Professionals need to constantly upskill, do it more quickly than before and keep getting better in order to remain competitive & employable. Make no mistake, this trend has been noticed across industries & job roles.
ITC is back with its unique initiative ‘Interrobang?!’ that provides the premier technology and management institute an opportunity to engage with ITC through one of a kind interactive learning experience. You ask what an Interrobang is?
