Sales & Marketing

403 articles
Page 18 of 51
Decode The E-Commerce DNA | Ft. Amazon, Flipkart, Tata Cliq

Decode The E-Commerce DNA | Ft. Amazon, Flipkart, Tata Cliq

E-commerce, one of the most lucrative career options open to anyone today. While every other industry is wondering how to stay relevant during this pandemic, e-commerce and all things digital are thriving in many cases. Companies like Amazon, Swiggy, Grofers, Big Basket, Flipkart, Myntra, Uber, etc are going strong right now. And why not. Most of us cannot step out of our homes, so these companies bring the necessities right to our doorstep. Even before the pandemic though, MBA grads were choosing to work with startups, e-commerce giants, etc. Product management, strategy, marketing, there are many roles to take up in an e-commerce business. In this article, look at the stories of some MBA grads who have worked with various e-commerce companies across the spectrum. Find out from them as to what makes e-com a cool sector to work in. What’s more, you also get a chance to foray into an e-commerce career at the end of this article. Read on and find out how! 

Team InsideIIM
The E-Commerce Marketing Quiz | How Many Can You Get Right?

The E-Commerce Marketing Quiz | How Many Can You Get Right?

It's time to play InsideIIM's E-Commerce Marketing Quiz! The theme of this quiz is 'E-Commerce Marketing' - how well do you know the field? Test your knowledge by answering these 5 questions! At the end of this short quiz is a surprise for you. We hope you like it! *** (function() {var script = document.createElement('script'); script.src = "https://paperform.co/__embed"; document.body.appendChild(script); })()

Team InsideIIM
5 Commonly Asked Marketing Analytics Interview Questions, Revealed By An IIM A Grad.

5 Commonly Asked Marketing Analytics Interview Questions, Revealed By An IIM A Grad.

“Somewhere in your data, something incredible is waiting to be known”. The world of Digital Marketing is heavily reliant on data. From Amazon to Google, from big MNCs to small upcoming startups - everyone has their hands deep inside the world of data. The boom of the internet in the early 21st century has made everyone a netizen, and each citizen of the internet provides data in one form or another. Such large volumes of data have within them insights which can help businesses grow and get closer to their customers.

Team InsideIIM
How To Build A Multi-Million Dollar E-Commerce Brand - AMA with Pragya Batra, Ex-Bain, INSEAD & IITD

How To Build A Multi-Million Dollar E-Commerce Brand - AMA with Pragya Batra, Ex-Bain, INSEAD & IITD

Imagine getting through to one of the top consulting companies and then realizing, you are not quite a fit! For Pragya Batra, it was ‘tiring to not know enough of one thing’. And that prompted her to shift base. After working for almost 5 years at Bain & Company, she shifted to InMobi. But, this is when the big step of her life happened. She co-founded a small venture that deals with handcrafted silver jewellery, which went to become a multi-million dollar e-commerce brand. In today’s Ask Me Anything session, we present to you the Co-Founder of Quirksmith Lifestyle, Pragya Batra.

Team InsideIIM
Here's A Sneak Peek Into Kounsel | InsideIIM's 1-on-1 Mentorship Program

Here's A Sneak Peek Into Kounsel | InsideIIM's 1-on-1 Mentorship Program

Every successful person will tell you that having a mentor can really benefit you. An industry professional who has been there and done that can give you valuable advice regarding your career decisions, guiding you towards your goals and success. From basic questions like how to prepare for interviews, to career advice on choosing a domain, switching jobs or industries, or even starting your own business, mentors can help you make your dreams a reality.

Team InsideIIM
In Conversation With Aishwarya Pratap Singh On Agility In FMCG Industry And Career Planning

In Conversation With Aishwarya Pratap Singh On Agility In FMCG Industry And Career Planning

In a dazzling recounting of his lived experiences, we have Aishwarya Pratap Singh, Head of Marketing- Snacks, Noodles and Pasta, ITC Limited. He is a distinguished alumnus of IIM Ahmedabad with over 14 years of experience in brand management, product development, consumer engagement, channel management, sales & distribution management spanning across diverse categories and geographies.

Ashi Jain
Sales & Marketing | InsideIIM