InsideIIM

Sales & Marketing

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Think Like A Brand Manager - Can You Solve This Case?

Think Like A Brand Manager - Can You Solve This Case?

Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2-minute foods. But how did they begin? Who made these names iconic and household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands.

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How To Be The Brain Behind The Brand, Ft. Maggi, Dove, Surf Excel, Axe, Dairy Milk

How To Be The Brain Behind The Brand, Ft. Maggi, Dove, Surf Excel, Axe, Dairy Milk

Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2 minute foods. But how did they begin? Who made these names iconic, household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands. Find out what makes an FMCG career interesting. Is selling soaps, atta or noodles really a passion project? What rewards do you get as an FMCG marketer? This article provides you a glimpse. And a little something more. An opportunity to create your own marketing career! Check it out now! 

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The FMCG Marketing Whiz Quiz - How Many Can You Get Right?

The FMCG Marketing Whiz Quiz - How Many Can You Get Right?

It's time to play InsideIIM's FMCG Marketing Quiz! The theme of this quiz is 'FMCG Marketing' - how well do you know the field? Test your knowledge by answering these 10 questions! At the end of this short quiz is a surprise for you. We hope you like it!  

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5k to 5 Crores- Using Marketing and Analytics- AMA with Ankit Doshi and Kunj Sanghvi

5k to 5 Crores- Using Marketing and Analytics- AMA with Ankit Doshi and Kunj Sanghvi

Everybody starts small. The bootstrapped startup of yesterday or a legacy business, humble beginnings are a constant. So what exactly stands your business out? It's the right amount of marketing and understanding demand. But how do you build your audience, what is the importance of having a community, when is it time for you to monetize your business, how is analytics crucial for building your business and what are some of the skills that you must have as a marketer of today? This, and a lot more in today's live Ask Me Anything session with InsideIIM CEO Ankit Doshi and COO Kunj Sanghvi.

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I Regret Not Making The Most Of My Time In IIM A | Manishi Sanwal, Ex LVMH TAG Heuer, IIM A Alum

I Regret Not Making The Most Of My Time In IIM A | Manishi Sanwal, Ex LVMH TAG Heuer, IIM A Alum

In this second part of Manishi’s interview, he talks about his early life, from growing up in small-town Uttarakhand, to making it to IIM Ahmedabad. He says that having an English medium education early in life was in fact an advantage, which has helped him throughout his career. Later, for higher education, he had to live by himself in Dehradun. From IIT BHU to L&T, to finally IIM Ahmedabad, Manishi’s journey truly is inspiring and insightful.

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How I Went From Luxury Marketing To Data Analysis, Ft. Manishi Sanwal, Ex LVMH, TAG Heuer, IIM A

How I Went From Luxury Marketing To Data Analysis, Ft. Manishi Sanwal, Ex LVMH, TAG Heuer, IIM A

Meet Manishi Sanwal! At one point in his career, this IIM Ahmedabad alum was one of the top 3 personalities in the world of luxury marketing, having worked with the likes of Shahrukh Khan for over a decade. He has a tremendous amount of experience in the world of marketing and has recently launched his own Data Analytics company. Check out his exciting career journey in this video!

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How To Manage A 700 Mn Euro Brand - Naveen Gupta, Ex-Unilever, IIM Indore Alum

How To Manage A 700 Mn Euro Brand - Naveen Gupta, Ex-Unilever, IIM Indore Alum

What is it like to handle a global brand as a brand manager? Naveen Gupta, after his IIM Indore days, joined HUL and what followed was a long illustrious marketing career. From a full-time role as a Rural marketing manager, working in different nooks and corners of the rural hinterlands of India, Naveen rose to become a global brand manager, working in South East Asia, Europe, and the Netherlands in the years to come. In this video, Naveen discusses the learning he has acquired around marketing, brands, diverse global markets, and above all, secrets of knowing your customer. This and a lot more in today’s episode of Konversations in Quarantine, sponsored by InsideIIM Marketing Festival 2020.

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Sales & Marketing | InsideIIM