For nearly a decade, we've been in the business of constantly trying to bridge any knowledge gaps that may exist between your idea of an MBA and what it can add to your career, and what value it really adds. Our entire team works constantly to bring you closer to a career decision that is right for you in the longer term.
Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2-minute foods. But how did they begin? Who made these names iconic and household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands.
Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2 minute foods. But how did they begin? Who made these names iconic, household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands. Find out what makes an FMCG career interesting. Is selling soaps, atta or noodles really a passion project? What rewards do you get as an FMCG marketer? This article provides you a glimpse. And a little something more. An opportunity to create your own marketing career! Check it out now!
It's time to play InsideIIM's FMCG Marketing Quiz! The theme of this quiz is 'FMCG Marketing' - how well do you know the field? Test your knowledge by answering these 10 questions! At the end of this short quiz is a surprise for you. We hope you like it!
Everybody starts small. The bootstrapped startup of yesterday or a legacy business, humble beginnings are a constant. So what exactly stands your business out? It's the right amount of marketing and understanding demand. But how do you build your audience, what is the importance of having a community, when is it time for you to monetize your business, how is analytics crucial for building your business and what are some of the skills that you must have as a marketer of today? This, and a lot more in today's live Ask Me Anything session with InsideIIM CEO Ankit Doshi and COO Kunj Sanghvi.
What is Marketing Analytics? Is it the marriage of Marketing and Data Analytics? How much knowledge of Data Analytics do you need to be a successful marketer in this increasingly data-driven corporate world?
In this second part of Manishi’s interview, he talks about his early life, from growing up in small-town Uttarakhand, to making it to IIM Ahmedabad. He says that having an English medium education early in life was in fact an advantage, which has helped him throughout his career. Later, for higher education, he had to live by himself in Dehradun. From IIT BHU to L&T, to finally IIM Ahmedabad, Manishi’s journey truly is inspiring and insightful.
Meet Manishi Sanwal! At one point in his career, this IIM Ahmedabad alum was one of the top 3 personalities in the world of luxury marketing, having worked with the likes of Shahrukh Khan for over a decade. He has a tremendous amount of experience in the world of marketing and has recently launched his own Data Analytics company. Check out his exciting career journey in this video!
For nearly a decade, we've been in the business of constantly trying to bridge any knowledge gaps that may exist between your idea of an MBA and what it can add to your career, and what value it really adds. Our entire team works constantly to bring you closer to a career decision that is right for you in the longer term.
Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2-minute foods. But how did they begin? Who made these names iconic and household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands.
Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2 minute foods. But how did they begin? Who made these names iconic, household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands. Find out what makes an FMCG career interesting. Is selling soaps, atta or noodles really a passion project? What rewards do you get as an FMCG marketer? This article provides you a glimpse. And a little something more. An opportunity to create your own marketing career! Check it out now!
It's time to play InsideIIM's FMCG Marketing Quiz! The theme of this quiz is 'FMCG Marketing' - how well do you know the field? Test your knowledge by answering these 10 questions! At the end of this short quiz is a surprise for you. We hope you like it!
Everybody starts small. The bootstrapped startup of yesterday or a legacy business, humble beginnings are a constant. So what exactly stands your business out? It's the right amount of marketing and understanding demand. But how do you build your audience, what is the importance of having a community, when is it time for you to monetize your business, how is analytics crucial for building your business and what are some of the skills that you must have as a marketer of today? This, and a lot more in today's live Ask Me Anything session with InsideIIM CEO Ankit Doshi and COO Kunj Sanghvi.
What is Marketing Analytics? Is it the marriage of Marketing and Data Analytics? How much knowledge of Data Analytics do you need to be a successful marketer in this increasingly data-driven corporate world?
In this second part of Manishi’s interview, he talks about his early life, from growing up in small-town Uttarakhand, to making it to IIM Ahmedabad. He says that having an English medium education early in life was in fact an advantage, which has helped him throughout his career. Later, for higher education, he had to live by himself in Dehradun. From IIT BHU to L&T, to finally IIM Ahmedabad, Manishi’s journey truly is inspiring and insightful.
Meet Manishi Sanwal! At one point in his career, this IIM Ahmedabad alum was one of the top 3 personalities in the world of luxury marketing, having worked with the likes of Shahrukh Khan for over a decade. He has a tremendous amount of experience in the world of marketing and has recently launched his own Data Analytics company. Check out his exciting career journey in this video!
