In this 3rd Module, Garima tells you what is Social Media Marketing and what is not. She speaks about concepts like Edge rank and introduces various other social media metrics. You can watch the other 4 parts here : http://insideiim.com/marketing-in-the...
InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the second module that talks about why 'Search' matters. It covers SEO and SEM and tells you about various tools and metrics.
InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the first module that talks about a few basics about marketing in the digital medium before we delve deeper into various topics.
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar's creations and for Anurag Kashyap's too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India's favourite past time - movies and their respective production houses.
‘They, just like words, can sometimes say a lot’
On 8th November 2016, the unthinkable happened. Beating all projections by political pundits across the globe, Hillary got Trumped. The United States of America was shocked, and so was the rest of the world. There was confusion and commotion. Twitter overflowed with tears of hope and despair. While Trump supporters erupted in joy, Hillary supporters were out on streets with placards reading, ‘Not My President.' All the drama apart, the perceived David had once again won against the seemingly overconfident Goliath.
Email marketing has not been as visible as social media in the recent years but that doesn’t mean that it’s dead. It’s still a very valuable tool for marketers in keeping their audience engaged and promoting their new content and products.
Ten years ago, paid media dominated the marketing sphere and companies had more power to influence the purchase decision of customers. Today, however, customers have access to most of the information about the products and the services offered to them. So, it is becoming increasingly difficult for companies to influence the purchase decisions of the customers and they are coming up with more creative new ideas to do so.
In this 3rd Module, Garima tells you what is Social Media Marketing and what is not. She speaks about concepts like Edge rank and introduces various other social media metrics. You can watch the other 4 parts here : http://insideiim.com/marketing-in-the...
InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the second module that talks about why 'Search' matters. It covers SEO and SEM and tells you about various tools and metrics.
InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the first module that talks about a few basics about marketing in the digital medium before we delve deeper into various topics.
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar's creations and for Anurag Kashyap's too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India's favourite past time - movies and their respective production houses.
‘They, just like words, can sometimes say a lot’
On 8th November 2016, the unthinkable happened. Beating all projections by political pundits across the globe, Hillary got Trumped. The United States of America was shocked, and so was the rest of the world. There was confusion and commotion. Twitter overflowed with tears of hope and despair. While Trump supporters erupted in joy, Hillary supporters were out on streets with placards reading, ‘Not My President.' All the drama apart, the perceived David had once again won against the seemingly overconfident Goliath.
Email marketing has not been as visible as social media in the recent years but that doesn’t mean that it’s dead. It’s still a very valuable tool for marketers in keeping their audience engaged and promoting their new content and products.
Ten years ago, paid media dominated the marketing sphere and companies had more power to influence the purchase decision of customers. Today, however, customers have access to most of the information about the products and the services offered to them. So, it is becoming increasingly difficult for companies to influence the purchase decisions of the customers and they are coming up with more creative new ideas to do so.
