An IIM Bangalore Alum’s Journey With Marico - #TheFMCGLIfe
Eric Maisel, an American Psychotherapist, Author, Teacher and Coach once said, "We have enough experiences in a day to make art for a decade."
InsideIIM Career Services
Learning Marketing From Bollywood - CineMBA
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar's creations and for Anurag Kashyap's too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India's favourite past time - movies and their respective production houses.
Career Services Centre
#TheFMCGLife - A Woman In A Man's World - A Series Brought To You By Marico Ltd.
FMCG companies are often considered to be the very pinnacle of high-quality business processes and breeding grounds for future industry leaders. Yet, they are mired in mystery and hearsay when it comes to understanding what it's like to work in a top FMCG. So, the good folks at Marico Ltd. have decided to help you make sense of the FMCG life in this new series. Read on to experience #TheFMCGLife right from the horse's mouth.
InsideIIM Career Services
Concepts Of B2B Branding - Deepika Mallyk, IIM Bangalore
The good old definition of a brand which we all know is that a brand is a name, a sign, a symbol or a logo that identifies the good and service of one seller and differentiates them from others. When someone asks us to define branding in a small sentence, it is the process of communicating product and service characteristics to potential customers. This communication happens through all the stages of the decision-making process.
Deepika Mallyk
Cult Brands And Branding - Deepika Mallyk, IIM Bangalore
There are cult brands that play in the niche areas such as Harley Davidson or Royal Enfield and some are mass cult brands such as Apple with the world literally divided into Apple owners and non-owners. One such example from the FMCG space is Dove with its distinctive proposition of ‘Real Beauty’ and featuring real women. During its launches when women were asked to participate, it is written in news articles that they poured as a flood on Dove office gates. Other brands which attained near mass cult status include twitter, Starbucks, Nike, Fastrack, Pepsi etc.
Deepika Mallyk
Colours Drive 62-90% Of Your Sales - Sahil, IIM Indore
Yes, you read that right! It’s not always the path-breaking technology, cutting edge design, cool features or the best taste that drives sales. All of that too does the job, no qualms there, but when a customer sees your product for the first time, none of that really matters. Because at the first glance itself, no product will scream of how good it is, none of the features or properties will be very apparent to that person at the first glance. So, what does that person actually see? It’s the colour mi amigo, it’s the colour.
IIM Indore
Brand Extensions - Where Does One Draw The Line
Wikipidea cites Brand extension as ‘a marketing strategy in which a firm marketing a product uses the same brand name (and associated brand personality) in a different product category. A product line extension is the use of an established product brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavours, forms, colours, added ingredients, package sizes’.
Niteen Bali
Quick Bites - Part 5 – Native Advertising
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers!
Priyanka Grover
An IIM Bangalore Alum’s Journey With Marico - #TheFMCGLIfe
Eric Maisel, an American Psychotherapist, Author, Teacher and Coach once said, "We have enough experiences in a day to make art for a decade."
InsideIIM Career Services
Learning Marketing From Bollywood - CineMBA
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar's creations and for Anurag Kashyap's too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India's favourite past time - movies and their respective production houses.
Career Services Centre
#TheFMCGLife - A Woman In A Man's World - A Series Brought To You By Marico Ltd.
FMCG companies are often considered to be the very pinnacle of high-quality business processes and breeding grounds for future industry leaders. Yet, they are mired in mystery and hearsay when it comes to understanding what it's like to work in a top FMCG. So, the good folks at Marico Ltd. have decided to help you make sense of the FMCG life in this new series. Read on to experience #TheFMCGLife right from the horse's mouth.
InsideIIM Career Services
Concepts Of B2B Branding - Deepika Mallyk, IIM Bangalore
The good old definition of a brand which we all know is that a brand is a name, a sign, a symbol or a logo that identifies the good and service of one seller and differentiates them from others. When someone asks us to define branding in a small sentence, it is the process of communicating product and service characteristics to potential customers. This communication happens through all the stages of the decision-making process.
Deepika Mallyk
Cult Brands And Branding - Deepika Mallyk, IIM Bangalore
There are cult brands that play in the niche areas such as Harley Davidson or Royal Enfield and some are mass cult brands such as Apple with the world literally divided into Apple owners and non-owners. One such example from the FMCG space is Dove with its distinctive proposition of ‘Real Beauty’ and featuring real women. During its launches when women were asked to participate, it is written in news articles that they poured as a flood on Dove office gates. Other brands which attained near mass cult status include twitter, Starbucks, Nike, Fastrack, Pepsi etc.
Deepika Mallyk
Colours Drive 62-90% Of Your Sales - Sahil, IIM Indore
Yes, you read that right! It’s not always the path-breaking technology, cutting edge design, cool features or the best taste that drives sales. All of that too does the job, no qualms there, but when a customer sees your product for the first time, none of that really matters. Because at the first glance itself, no product will scream of how good it is, none of the features or properties will be very apparent to that person at the first glance. So, what does that person actually see? It’s the colour mi amigo, it’s the colour.
IIM Indore
Brand Extensions - Where Does One Draw The Line
Wikipidea cites Brand extension as ‘a marketing strategy in which a firm marketing a product uses the same brand name (and associated brand personality) in a different product category. A product line extension is the use of an established product brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavours, forms, colours, added ingredients, package sizes’.
Niteen Bali
Quick Bites - Part 5 – Native Advertising
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers!
Priyanka Grover