Sales & Marketing | InsideIIM

A Rendezvous With A Marketing Professor At IMT Ghaziabad

(Mr. Sandeep Puri is an Associate Professor at IMT Ghaziabad in the field of Marketing; he is well-known for the publications of his cases, papers and articles in International journals, magazines and newspapers. Prior to becoming a professor, he has served in Novartis and Trident Group at leading positions having an experience of more than 22 years in teaching, training, sales and marketing. His teaching, research and training interests include Sales Management, Customer Relationship Management, Marketing Strategy and Service Marketing. He has his Ph.D. in consumer behaviour and Private labels and was a Gold Medalist during his Bachelors in Pharmacy. He is quite popular among students at IMT Ghaziabad for being approachable and friendly and holds the reputation of being a great career adviser and career coach).

Pranjal Joshi28 Nov 2016

The Most 'What The F...!!' Stories From The World Of Marketing

Marketing and marketers are generally considered as lying, cheating beings, out there to grab your money. But one cannot deny the fact that they are also brilliant minds, some of whom gave a lot of strategizing brains to create some of the most famous brand names in the world. Some of these stories are also potboiler stuff. Not surprising that a wise soul was driven to make an entire movie on social networking as we know it today. So bring out those popcorns brands (!) and read on these fascinating stories behind some of the world's biggest brand names.

Aastha Sneha07 Nov 2016

Why Marketing Management? - Interview With Professor Singhvi, IMT Ghaziabad

Pranjal Joshi, student of IMT Ghaziabad PGPEX interviews Mr Sajjan Singhvi, professor of Marketing Management at IMT Ghaziabad, where he discusses the changing face of the marketing industry, placement and hiring from B- Schools, and studying marketing in this interview.

Pranjal Joshi24 Oct 2016

'Place Branding - Creating Places Where People Want To Be' - Deepika Mallyk, IIM Bangalore

Millennials in India crave to settle in Hyderabad, Pune and Bangalore followed by Chennai and Mumbai. Similar to companies, do cities have brand identities, image and brand equity? How do they promote themselves and meet the expectations of different target groups?

Deepika Mallyk24 Oct 2016

Riding On A Wave Of Nostalgia With Paper Boat - Strategy With RS

The traditional Indian drinks brand Paper Boat launched in 2013 and has tasted success in a very short number of years—in the process carving out an entirely new segment in the beverages industry.

Rajesh Srivastava23 Sept 2016

My Tryst With Hector Beverages Pvt Ltd - Shanko Bag - IIM Kozhikode

There are only a few brands that would dare enter an industry dominated by the size and financial might of Coca Cola and Pepsi. Launched in 2013, Paper Boat of Hector Beverages Pvt Ltd is one such brand that has not only entered but managed to carve a niche for itself in this extremely cluttered and competitive industry. With online and offline marketing campaigns set against a backdrop of nostalgia and innocence and an aggressive sales strategy, their growth has been quite phenomenal.

Public relat IIM Kozhikode22 Sept 2016

Maharajah's Makeover : Reviving Air India - Priyanka Grover, IIM Lucknow

Air India has been in deep waters for quite some time now. Its association with faulty airplanes, old crew members, and poor on-time records had stuck to the brand for long and it was high time the airline took a step to redeem its image among the customers.

Priyanka Grover21 Sept 2016

Snapping A Deal Through Festival Marketing - Views From Prabhakar

When Snapdeal made an announcement last week of spending Rs 200 crores this festival season on a 360-degree campaign over the next 60 days, in the run up to the Diwali festival, considered to be one of the busiest seasons for most marketers, one would have hardly expected anything out of the box except the enormous advertising spend.

Prabhakar Mundkur21 Sept 2016