'Influencer Marketing Is Hot. So Hot, There Are Cat Influencers' - Deepika Mallyk, IIM Bangalore
Content is surely the king. But influencers, crown this content king. The impact of influencer marketing is evident from the popularity gained by our favorite series of fantasy novels ‘Harry Potter’. It's only 43 influencers who drove majority of share conversations. With estimates from surveys about the rise of influencer marketing and ineffectiveness of traditional tactics by global trusted companies such as PwC, Nielsen, Forrester Research etc. it isn’t surprising to expect something as crazy as pets making thousands of dollars, having millions of followers and with net worth in billions. Meanwhile words like petfluencer, pelbrities, pet blogging, petworking, pawesome and petselfie etc. are all over internet. Brands aren’t making these pets such as L’IL BUB, Tuna, Manny the frenchie, Colonel Meow etc. famous – it’s the other way around. For instance, grumpy cat is the official ‘spokesperson’ for Friskies, brand for wet and dry cat foods and treats. Grumpy Cat’s merchandise includes licensed t-shirts, mugs, stuffed toys and even ‘Grumppucinno’ iced coffee beverages.
Deepika Mallyk
A Case Study On XOLO - Liverpool Partnership - DMS, IIT Delhi
The first year MBA Students of DMS, IIT Delhi were in for a delectation when Mr. Sunil Raina, Business Head- XOLO, ushered an enriching interaction with the batch as a part of the Business Leader Lecture Series. The theme for the talk was ‘XOLO’s partnership with Liverpool Football Club’.
Media Cell DMS, IIT Delhi
The Celebrity Management Coup Of 2016 - Views From Prabhakar
Most people were aghast to see the Prime Minister in the Reliance Jio ad last Friday September 2, 2016. The shock was no doubt because while we have seen our Prime Minister in the newspapers several times, it has traditionally been for the inauguration of an event, or for the announcement of some public sector project. But to see him in an ad for a private sector brand was both unexpected and unusual.
Prabhakar Mundkur
FMCG Companies Exploring The Rural Niche - IMI Kolkata
Mr Abhijeet Sengupta from EverReady bestowed upon the students of IMI-K a unique opportunity to unfold the myth associated with rural marketing. The prevailing ignorance has made the understanding of this untapped potential market very complicated.
IMI KOLKATA
Influencer Marketing : An Old Concept In A New Avatar - Aroop, IIM Trichy
How often have you seen your favourite blog inundated with ads or that most followed Instagram account subtly promoting different brands? Influencer marketing has been around for quite a while as a form of non-conventional marketing strategy used by smaller brands but with larger brands also entering the fray, the need for it becomes all the more pertinent. With TV viewership dwindling and Online Ads being easily sidestepped (courtesy ad block software) Influencer Marketing is coming back with a bang!
Aroop Sanyal
How To Leverage - The Power Of Persuasion
Leaders who inspire, have an innate ability to get things done, with the least resistance. Dealing with people can teach you, powerful lessons in persuasion! This is even more so, when you interact with people across multiple cultures, races, descent and nationalities.
Srinivasan R
Adding Value Through Customer Loyalty Programs - Priyanka From IIM Lucknow
“Customer is the King.”
Priyanka Grover
'Influencer Marketing Is Hot. So Hot, There Are Cat Influencers' - Deepika Mallyk, IIM Bangalore
Content is surely the king. But influencers, crown this content king. The impact of influencer marketing is evident from the popularity gained by our favorite series of fantasy novels ‘Harry Potter’. It's only 43 influencers who drove majority of share conversations. With estimates from surveys about the rise of influencer marketing and ineffectiveness of traditional tactics by global trusted companies such as PwC, Nielsen, Forrester Research etc. it isn’t surprising to expect something as crazy as pets making thousands of dollars, having millions of followers and with net worth in billions. Meanwhile words like petfluencer, pelbrities, pet blogging, petworking, pawesome and petselfie etc. are all over internet. Brands aren’t making these pets such as L’IL BUB, Tuna, Manny the frenchie, Colonel Meow etc. famous – it’s the other way around. For instance, grumpy cat is the official ‘spokesperson’ for Friskies, brand for wet and dry cat foods and treats. Grumpy Cat’s merchandise includes licensed t-shirts, mugs, stuffed toys and even ‘Grumppucinno’ iced coffee beverages.
Deepika Mallyk
A Case Study On XOLO - Liverpool Partnership - DMS, IIT Delhi
The first year MBA Students of DMS, IIT Delhi were in for a delectation when Mr. Sunil Raina, Business Head- XOLO, ushered an enriching interaction with the batch as a part of the Business Leader Lecture Series. The theme for the talk was ‘XOLO’s partnership with Liverpool Football Club’.
Media Cell DMS, IIT Delhi
The Celebrity Management Coup Of 2016 - Views From Prabhakar
Most people were aghast to see the Prime Minister in the Reliance Jio ad last Friday September 2, 2016. The shock was no doubt because while we have seen our Prime Minister in the newspapers several times, it has traditionally been for the inauguration of an event, or for the announcement of some public sector project. But to see him in an ad for a private sector brand was both unexpected and unusual.
Prabhakar Mundkur
FMCG Companies Exploring The Rural Niche - IMI Kolkata
Mr Abhijeet Sengupta from EverReady bestowed upon the students of IMI-K a unique opportunity to unfold the myth associated with rural marketing. The prevailing ignorance has made the understanding of this untapped potential market very complicated.
IMI KOLKATA
Influencer Marketing : An Old Concept In A New Avatar - Aroop, IIM Trichy
How often have you seen your favourite blog inundated with ads or that most followed Instagram account subtly promoting different brands? Influencer marketing has been around for quite a while as a form of non-conventional marketing strategy used by smaller brands but with larger brands also entering the fray, the need for it becomes all the more pertinent. With TV viewership dwindling and Online Ads being easily sidestepped (courtesy ad block software) Influencer Marketing is coming back with a bang!
Aroop Sanyal
How To Leverage - The Power Of Persuasion
Leaders who inspire, have an innate ability to get things done, with the least resistance. Dealing with people can teach you, powerful lessons in persuasion! This is even more so, when you interact with people across multiple cultures, races, descent and nationalities.
Srinivasan R
Adding Value Through Customer Loyalty Programs - Priyanka From IIM Lucknow
“Customer is the King.”
Priyanka Grover