Strategy | InsideIIM

Decode The E-Commerce DNA | Ft. Amazon, Flipkart, Tata Cliq

E-commerce, one of the most lucrative career options open to anyone today. While every other industry is wondering how to stay relevant during this pandemic, e-commerce and all things digital are thriving in many cases. Companies like Amazon, Swiggy, Grofers, Big Basket, Flipkart, Myntra, Uber, etc are going strong right now. And why not. Most of us cannot step out of our homes, so these companies bring the necessities right to our doorstep. Even before the pandemic though, MBA grads were choosing to work with startups, e-commerce giants, etc. Product management, strategy, marketing, there are many roles to take up in an e-commerce business. In this article, look at the stories of some MBA grads who have worked with various e-commerce companies across the spectrum. Find out from them as to what makes e-com a cool sector to work in. What’s more, you also get a chance to foray into an e-commerce career at the end of this article. Read on and find out how!

Team InsideIIM03 Sept 2020

Your Shortcut To Summer Internships: B-School Competitions | Webinar Powered By Pidilite, Ft. IIM B, XLRI

Get a glimpse into b-school life with our new free webinar series - #YOBOLive. Connect with students or alumni from IIMs and other top b-schools and find out how to make the most of b-school, because You Only B-School Once! This week we look at b-school competitions. One in particular! Bond With Pidilite. This is your shortcut to win a summer internship! Whether you’re wondering how competitions add value to your CV or if you’re trying to understand the DNA of an iconic brand like Fevicol, this is your chance to find out! Featuring an XLRI alum & President at Pidilite and an IIM B alum and CHRO at Pidilite, this live webinar will be a treat. Expect discussion on the famous “Fevicol ka jod,” sales and marketing, business strategy and revenue management, leadership and most importantly, the Bond With Pidilite Case Study Competition. Register for the YOBOLive session here: https://bit.ly/3lq2Ih3. Register for the competition here: https://bit.ly/2EyMBNM.

InsideIIM Career Services31 Aug 2020

Consulting Is An Extension Of B-School Ft. Raghaw J, IIM A, AT Kearney, Bain

What is the major difference between people who turn their goals into reality and everyone else? What makes them stand apart? Historically, you'll find that people who stand out are the ones who persevere through challenges and monotony to see their vision materialize. Today we speak with one such person.When Raghaw realised that a friend wanted to publish his poetry, he started Pahal, an online publication. When he recognised his own interest in consulting, he not only started a club with his peers to help people understand the world of consulting, but also left no stone unturned to ensure himself a role at one of the best consulting firms. These acts alone make him stand apart. In this article, we interview Raghaw Jhunjhunwala, an IIM A grad who interned at A.T. Kearney and is currently a consultant at Bain & Company. In this 1st part of the interview, Raghaw tells us about his journey to IIM A and touches upon the key skills a consultant needs! Read on & stay tuned for part 2.

Team InsideIIM31 Aug 2020

Here's A Sneak Peek Into Kounsel | InsideIIM's 1-on-1 Mentorship Program

Every successful person will tell you that having a mentor can really benefit you. An industry professional who has been there and done that can give you valuable advice regarding your career decisions, guiding you towards your goals and success. From basic questions like how to prepare for interviews, to career advice on choosing a domain, switching jobs or industries, or even starting your own business, mentors can help you make your dreams a reality.

Team InsideIIM30 Aug 2020

How To Be The Brain Behind The Brand, Ft. Maggi, Dove, Surf Excel, Axe, Dairy Milk

Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2 minute foods. But how did they begin? Who made these names iconic, household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands. Find out what makes an FMCG career interesting. Is selling soaps, atta or noodles really a passion project? What rewards do you get as an FMCG marketer? This article provides you a glimpse. And a little something more. An opportunity to create your own marketing career! Check it out now!

Team InsideIIM26 Aug 2020

I Would've Cracked CAT In My 1st Attempt If I Knew One Crucial Thing | Ankit Gupta, 99%iler, IIM L

Ankit Gupta, gave the CAT Exam four times, and finally converted IIM Lucknow. Being a BITS Pilani graduate, CAT didn’t seem to be a difficult exam for him. He even scored 96.5%ile in his first attempt without any preparation. However, during his first 3 attempts, he realised he lacked a very important part that can fetch you a good percentile in CAT: mental preparedness. It was in his 3rd attempt when things went haywire. He had to deal with his father's alcoholism, a hectic work schedule, and CAT prep. Hence, he was not able to score a seat at the IIMs even in his 3rd attempt. That is when he decided to leave everything behind and start traveling. He gained a little perspective in life and decided to sit for CAT 2018, finally converting IIM Lucknow.

Team InsideIIM12 Aug 2020

An English Grad’s Strategy To Crack CAT 2020 | Ft. Ratula Bandyopadhyay, IIM K

Meet Ratula Bandyopadhyay, an English Literature graduate from Presidency College, Kolkata. Ratula decided to pursue an MBA during her college 2nd year and started giving a serious thought during her content writing stint. It was during that time, her love for marketing grew. Ratula started preparing for CAT and managed to score a percentile that got her a seat in IIM Kozhikode. In this video, she talks about her strategy for each section and how she prepared for mocks.

Team InsideIIM07 Aug 2020

My Journey From A Hospital Bed To IIM Lucknow, Ft. Manavdeep S, CAT 99%iler

For Manavdeep Singh (currently a student of IIM Lucknow), the initial part of his life was full of highs. He was an academically successful person who did his Mechanical Engineering from Thapar University. He even got a PPO from Tata Motors. Manavdeep loved riding motorcycles, so when the opportunity in Honda opened up, he took it without hesitation. However, during a bike test, the brakes malfunctioned and he met with an accident. Everything started spiraling out of control from thereon. He had to be hospitalized, it was there when he decided to sit for the CAT exam. Despite being unable to sit up straight and study properly, he managed to score a 99%ile and was able to score a seat in IIM Lucknow. He even bagged a PPO in Amazon and will join the company in 2021.

Team InsideIIM29 Jul 2020