Strategy Behind Tesla's Model X SUV - Strategy With RS
Tesla has introduced Model X SUV. This model contains more ‘features’ than is required to sell it. What is the strategy is Tesla Model X pursuing?
Rajesh Srivastava
Framing Effect On Our Buying Behaviour - Strategy With RS
Let us talk about us. We tend to believe that we are rational & make decisions based on available facts. This is far from true. We tend to get swayed by the way the question is framed – in behavioral science it is termed as ‘Framing Effect’. We behave differently to the same choice depending on how it is presented to us - whither as a loss or a gain; whither as more or less.
Rajesh Srivastava
Costco - A Case Study - Strategy With RS
Costco is a ‘warehouse’ retailer & is ranked # 3 in USA. Only ‘members’ can shop here. It is forever looking at ways to deliver value to its ‘members’ – shoppers are referred to as members.
Rajesh Srivastava
What I Learnt From Taxi Drivers In Dubai - Strategy With RS
I travel to Dubai often. And travel in cab to get around. I make it a point to strike a conversation with the taxi drivers to understand the way they think. Most of the cab drivers, I have met, hail from Peshawar. To them I pose 2 simple questions?
Rajesh Srivastava
Australia's Art Series Hotels Lets Guests Overstay - Strategy With RS
Art Series Hotels operates luxury properties in Australia. It was facing similar issues faced by global hospitality chains – Hilton, Hyatt, Weston – How to increase room occupancy while differentiating itself in the eyes of its guests?
Rajesh Srivastava
Nike's Unique Km Currency In Mexico - Strategy With RS
All Brands reward their customers by launching attractive promotional offers. For most brands, promotions are designed to ‘buy’ sales. But promotion can also be designed to build brand. Nike designed a promotion scheme that sought to build its brand. This promotional scheme was introduced in Mexico.
Rajesh Srivastava
Volkswagen's US Nightmare - Strategy With RS
Volkswagen (VW) is the world’s largest car company – measured by the total number of cars sold – is facing a nightmarish Reputation Management crisis. It is alleged that the German automaker faked the result of diesel emission test in USA. Result: VW has got hit from all sides.
Rajesh Srivastava
Vodafone's 'Fakka' Innovation In Egypt - Strategy With RS
Opportunities most often come disguised as problems. Many of are so caught up staring at the problem that we allow ‘opportunities’ to slip away.Take the issue of shortage of small change. Many of us have been victim of it - at Toll Naka; when buying vegetables; shopping for grocery at our local ‘kirana’ store. Our fellow country people have come out with an indigenous solution. At Toll Naka they give us Éclair in exchange for small change; vegetable vendor give us an extra tomato; kirana store gives us a small value item as substitute for small change.
Rajesh Srivastava
Strategy Behind Tesla's Model X SUV - Strategy With RS
Tesla has introduced Model X SUV. This model contains more ‘features’ than is required to sell it. What is the strategy is Tesla Model X pursuing?
Rajesh Srivastava
Framing Effect On Our Buying Behaviour - Strategy With RS
Let us talk about us. We tend to believe that we are rational & make decisions based on available facts. This is far from true. We tend to get swayed by the way the question is framed – in behavioral science it is termed as ‘Framing Effect’. We behave differently to the same choice depending on how it is presented to us - whither as a loss or a gain; whither as more or less.
Rajesh Srivastava
Costco - A Case Study - Strategy With RS
Costco is a ‘warehouse’ retailer & is ranked # 3 in USA. Only ‘members’ can shop here. It is forever looking at ways to deliver value to its ‘members’ – shoppers are referred to as members.
Rajesh Srivastava
What I Learnt From Taxi Drivers In Dubai - Strategy With RS
I travel to Dubai often. And travel in cab to get around. I make it a point to strike a conversation with the taxi drivers to understand the way they think. Most of the cab drivers, I have met, hail from Peshawar. To them I pose 2 simple questions?
Rajesh Srivastava
Australia's Art Series Hotels Lets Guests Overstay - Strategy With RS
Art Series Hotels operates luxury properties in Australia. It was facing similar issues faced by global hospitality chains – Hilton, Hyatt, Weston – How to increase room occupancy while differentiating itself in the eyes of its guests?
Rajesh Srivastava
Nike's Unique Km Currency In Mexico - Strategy With RS
All Brands reward their customers by launching attractive promotional offers. For most brands, promotions are designed to ‘buy’ sales. But promotion can also be designed to build brand. Nike designed a promotion scheme that sought to build its brand. This promotional scheme was introduced in Mexico.
Rajesh Srivastava
Volkswagen's US Nightmare - Strategy With RS
Volkswagen (VW) is the world’s largest car company – measured by the total number of cars sold – is facing a nightmarish Reputation Management crisis. It is alleged that the German automaker faked the result of diesel emission test in USA. Result: VW has got hit from all sides.
Rajesh Srivastava
Vodafone's 'Fakka' Innovation In Egypt - Strategy With RS
Opportunities most often come disguised as problems. Many of are so caught up staring at the problem that we allow ‘opportunities’ to slip away.Take the issue of shortage of small change. Many of us have been victim of it - at Toll Naka; when buying vegetables; shopping for grocery at our local ‘kirana’ store. Our fellow country people have come out with an indigenous solution. At Toll Naka they give us Éclair in exchange for small change; vegetable vendor give us an extra tomato; kirana store gives us a small value item as substitute for small change.
Rajesh Srivastava