Why Aditya Birla Group is big in your life- Akshay Bameta, NMIMS Mumbai
Aditya Birla Group , an Indian multinational conglomerate operates in 35 countries with more than 120,000 employees worldwide .The group was founded by Seth Shiv Narayan Birla in 1857. The group has interests in viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbonblack, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services. You just name the industry and Aditya Birla Group is there. The group has been a part of my life throughout satisfying my demands as consumer with its wide range of services and products. The house that I live in has the “engineers’ choice cement” i.e the Ultratech cement. The phone network that I use is probably the fastest 4G network in India and is probably “what an IDEA sirjee”. Aditya Birla group is an important player in public infrastructure projects such as bridges, metro rail networks ,roads etc. The most important aspect of the group in my life is in fashion and clothing. I always prefer clothes with good quality fabric and that also goes with the fashin trend . With its wide range of clothing brands such as Allen Solly , Louis Phillipe,Peter England, Van Heusen , I can get the best quality clothing that mathes with the current trend . In fact I have always been fascinated by these brands and it gives me immense pleasure and satisfaction as a costumer if I wear one of those.
