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The Brand I lived with : ABG

The Brand I lived with : ABG

Challenges are the half and parcel of everyone’s life. Life could be a mixture of each easy-going and difficulties. it's vital to possess challenges in life as a result of it teaches United States a way to build ourselves sturdy in adverse conditions. It shows our resilience power. It causes you to stronger and stronger each day. One such challenge I sweet-faced throughout my category twelfth board exams. when qualifying NDA written examination I had to seem for NDA SSB and therefore the regular date was few days before the board exams. So, I had to organize for my board exams still as for my SSB also. because it was necessary to perform higher at each these places, it absolutely was a giant challenge on behalf of me to handle each these works at the same time. however i used to be determined to try and do it. At first, I met all the individual subject lecturers and consequently strategized an inspiration specified each these works can be given equal importance. throughout my category time, I solely targeted on the topic half and within the evening I ready for my SSB. My Principal additionally helped American state in my preparation. I additionally gave such a big amount of mock tests for each this stuff so as to envision my performance and build my confidence. So, at last, these all preparations and methods worked on behalf of me and that i was ready to clear my SSB, and that i additionally got smart marks in my board exams. These all things additionally instructed American state that challenges build United States a higher planner.

Deepak Goel
A "well, whatever" article

A "well, whatever" article

 Aditya Birla Group is big in my life because brings in varied products and services under one roof.  The Aditya Birla Group is the world's largest producer of Viscose staple fibre. It sells in-house and other branded apparel via brick-and-mortar and online stores. The group's firm Aditya Birla Fashion & Retail Ltd sells in-house brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England and People via their individual brand stores and through other multi brand outlets. It operates a multi brand fashion retail chain Pantaloons  which it acquired from Future Group. Also acquired exclusive online and offline rights to American fast fashion retailer Forever 21 in India. The group ventured into niche target and select portfolio apparel in October 2015 with Abof. Idea Cellular was started as a joint venture with the AT&T and the Tata Group. After an IPO on the Indian stock markets, Idea Cellular now accounts for a third of the group's market capitalisation. Aditya Birla Capital (ABC) is the umbrella brand for all the financial services business of The Aditya Birla Group. ABFSG ranks among the top 5 fund managers in India (including LIC) with an AUM of US$23 billion.

Utsav Nautiyal
Influence Aditya Birla Group had in my life

Influence Aditya Birla Group had in my life

Since childhood, I was fascinated by bright colors. I remember the first time I wore a beach t-shirt, bright blue t-shirt with yellow flowers on them, I was on top of the world. I always had a taste in fashion thereafter and wore clothes that catered to my sense of beauty. There in comes in Allen Solly, my go to brand for all sorts of clothing. With it's lineup of bright and beautiful clothes it always fascinated me and I started to love their selections.My first ever pick was a bright blue shirt and a brown cheenos, when I looked into the mirror I was flabbergasted. After that it became a usual thing to go to their showroom and look for the latest additions in their latest collections (even if couldn't afford them). Allen Solly is just one of many brands under the fashion umbrella of ABG and all of them have their own statement. Louis Phillipe came in next, with their classy selection of formal clothing that became my first set of formal clothes when I started working. Louis Philippe has always maintained a sense of tradition in their formal clothing collections . My father always preferred that over the newer options available in the market today which cater to a completely different set of newer generation audience.LP is where tradition meets style.

Bharat Girdhar
Creating dreams and spreading happiness- Saurabh Anand, MDI Gurgaon

Creating dreams and spreading happiness- Saurabh Anand, MDI Gurgaon

I never considered the impact of Aditya Birla group in my life. Even though it has been in and around my life ever since I can remember. I remember being in a small town of Anand (Gujarat), which also milk capital of India, our most auspicious days were celebrated by buying brand new clothes from Van Heusen or Peter England. Both had a showroom in our town it was considered a novelty to buy shirts from it. I remember my dad buying new shirts for Diwali or his promotions or our family’s celebrations or giving gifts to our relatives such as some branded clothes, and we would always turn to Perter England or Van Heusen. It was the gold standard of the clothes in our town along with selected few other brands.

Saurabh Anand
Why ABG is big big in my life and Challenges faced in process of achieving my ambitions.

Why ABG is big big in my life and Challenges faced in process of achieving my ambitions.

Though Aditya Birla Group was there with me since I was born but I only got acquainted with it, when I worked with an executive search firm, Aditya Birla was our client and I was given the responsibility to source employee for Sales profile for UltraTech Cement pan India, I felt overwhelmed by the large number of applications received and this intrigued me to learn more of Aditya Birla Group and particularly about Ultratech Cement, I found that UltraTech Cement holds the rank of largest producer of cements in the world and subsequently it values its employee. I remember my conversations with Mr. “Z” (have changed name to maintain anonymity) who was a HR Manager with ABG. He loved talking about his life at ABG and how he led a journey of transformation. At such a young age, with big dreams, I found myself immersed in his conversations. I ended up imagining myself in all his narrations. I researched more of its group culture and no wonder I found that it establishes certain Value Propositions in its employee that makes them feel empowered and associated. The core value of Aditya Birla Group is to make their employee more responsible by inculcating growth mindset approach, have entrepreneurial qualities, be meritocratic, empowerment to its staff and at same time care and value them. ABG was awarded best employer in India for 2018 and that was third time in the last seven years, it holds specialties in Aluminium & Copper, Cements, Viscose Staple fiber, Chemicals, Agribusiness, Financial Services, Branded Apparels, Telecom, Textiles, Retails, Carbon blacks, Mining etc and is in the league to Fortune 500 companies with an annual turnover of US $44.3 Billion. This Group always value meritocracy and aspire people to be in continuous learning phase, this research and stories have pushed me to dream bigger and it will always remain in my memory. This is what makes ABG holds a very special place in my life.

Kamlesh Kumar Kashyap
Aditya Birla Group-An Omnipresent Support Syatem_IMI New Delhi

Aditya Birla Group-An Omnipresent Support Syatem_IMI New Delhi

One of the biggest names in the country is definitely the Aditya Birla Group. It is 3rd Largest Private Sector conglomerates of India. But what exactly one thinks of when the name Aditya Birla Group props up. Many of the biggest companies in the country fall in this conglomerate. It has businesses across 14 sectors. Some of the companies of the group are Aditya Birla Capital Ltd., Grasim Industries Ltd., Ultratech Cement, Vodafone Idea Ltd., etc.

Prayank Kanodia
"Why Aditya Birla Group is big in your life"-Ketan Rathi,IMT Ghaziabad

"Why Aditya Birla Group is big in your life"-Ketan Rathi,IMT Ghaziabad

Being born into a business family, I was always fascinated by the big business empires, wondering often as to how they work in such a magnanimous scale and how do they manage their operations countrywide, constantly remaining competitive and adaptive to an ever changing business environment. The Business empire that caught my attention the most was ‘Aditya Birla Group’.

ketan rathi
Aditya Birla Group – A part of your life, apart from the crowd, in a league of its own – Naman Jain, MDI Gurgaon

Aditya Birla Group – A part of your life, apart from the crowd, in a league of its own – Naman Jain, MDI Gurgaon

Aditya Birla group, with its elite vision to be a premium global conglomerate and mission to provide superior value to their customers is an example for all of us, be it modern day start-ups and for all of us aspiring individuals with the power of youth, teaching us the virtue to make a difference to the society. And difference they have been making to my life ever since I was an adolescent.

Naman Jain
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