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Case Study | Decoding Zara, Its Supply Chain & Why Its A USD 15 Bn Brand

Case Study | Decoding Zara, Its Supply Chain & Why Its A USD 15 Bn Brand

Most fashion houses refresh their trends every 3-4 months and that’s how you get different seasons, collections like Summer, Fall, etc., and ‘End-of-the-Season’ Sales. In those 3-4 months, brands scout and plan for new designs, the source material for these designs, place orders to get them made, and transport finished pieces to different warehouses and stores across the country. Pheww! Now imagine doing this in just 2 weeks. Mind-boggling, isn’t it? Well, that’s what Zara, the USD 15 billion brand does. Let’s understand how because that’s what this entire Supply Chain case study is all about.

Hamsalekha BP
Disruption Equals Job Opportunity in this $200+ Billion Industry, with Salaries Topping 25 LPA!

Disruption Equals Job Opportunity in this $200+ Billion Industry, with Salaries Topping 25 LPA!

Several years down the line, when the lasting impact of the pandemic is discussed, supply shortages of food and other essential goods will surely be one of the top headlines with the photos of empty supermarket aisles. The frantic stocking-up of these goods might be passé, and our stores might have been replenished, but the fragile supply chains have been exposed during the last two years. What does this mean for working professionals, managers, or even management students? What are the current Supply Chain Management salary figures & career paths? How does this affect your career?

Team InsideIIM
Case Study: The Supply Chain Of Amul - From Cow To Kitchen!

Case Study: The Supply Chain Of Amul - From Cow To Kitchen!

“When it comes to dairy products, the supply chain is an udder science.”  - While many people drink milk regularly, few are aware of the extensive supply chain that carries this dairy staple from the farm to the supermarket. From milking the cows themselves to distributing the product, dairy farmers follow strict processing and handling requirements to ensure that consumers enjoy the freshest and safest milk possible. Amul is a household name that owes its grand success to several factors, such as strict hygiene standards, good-quality products, product diversification, and most importantly, its effective marketing strategies. We are all familiar with the phrase “Utterly Butterly Delicious,” and no one can even forget the face of the Amul Girl. There are many factors that contribute to the success of Amul! But what exactly are they? Let’s understand in detail because that’s what this entire Supply Chain Of Amul case study is all about.

Team InsideIIM
25 Most Frequently Asked Digital Marketing Interview Questions!

25 Most Frequently Asked Digital Marketing Interview Questions!

For interviews in digital marketing, there is no set framework. Depending on the company and the interviewer, the process will change. Employers may assess your technical expertise and knowledge of digital marketing to determine whether you are a good fit. You can anticipate answering behavioral questions as well, which can give insight into your work habits, experience, and personality. In this article, you'll find the top 25 digital marketing interview questions you should be prepared for your next interview.

Team InsideIIM
Decoded: How Airbnb's 'Live Anywhere' Campaign Boosted Long-Term Stays By 10%

Decoded: How Airbnb's 'Live Anywhere' Campaign Boosted Long-Term Stays By 10%

What would it be like to “Live Anywhere” around the world with zero expenses? Wouldn’t it be a dream come true? Well, with Airbnb, it did come true for 12 individuals by giving them a chance to live in a new destination for a year! What is this Airbnb's "Live Anywhere" Campaign? Why did Airbnb go to such lengths of bearing the costs of 12 people? What was the motive behind it? Did their strategy work?

Team InsideIIM
Why Free Digital Marketing Programs Won’t Help You In Your Career?

Why Free Digital Marketing Programs Won’t Help You In Your Career?

Why settle for a mediocre digital marketing education when you can level up and get the real deal? Free online Digital Marketing courses may seem like a cost-effective solution, however, they lack a comprehensive curriculum, structured lessons, and experienced instructors of the AltUni Digital Marketing program. So, How does it differ? What are the benefits of taking up AltUni Digital Marketing Certification? Does it help you with interview opportunities?

Team InsideIIM
Maximize Your Skills & Opportunities: Job Roles In Digital Marketing

Maximize Your Skills & Opportunities: Job Roles In Digital Marketing

Step right up, Digital Marketing trailblazers! Are you ready to join the game-changing world of digital marketing in India? With a hunger for growth and an insatiable thirst for innovation, you have come to the right place. Did you know that digital marketing jobs in India have a projected growth rate of over 40%? And with a burgeoning startup culture, the demand for digital marketing professionals with unique skill sets has skyrocketed.  So, what exciting job opportunities await after honing your digital marketing skills?

Team InsideIIM
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