Google, Apple, Facebook Are The Most Desired Technology Companies On Indian B-School Campuses

(919 Respondents were part of our 2017 Recruiter Rankings Survey. If your company is not in the Top 10 but you wish to know your company's ratings please write to us on sales(at)insideiim(dot)com)

There are 2 big themes that we see in the Tech rankings for this year.

- Domination of the Big 5 Tech companies from the US - Google, Apple, Facebook, Microsoft and Amazon. Across all 3 categories of respondents, we see the 5 being rated head and shoulders above the other 35 companies.

- The emergence of Flipkart, Myntra and Ola. The Bengaluru based Indian E-Commerce and Ride hailing companies are now among the most coveted on B-School campuses in India. We see this clearly in the ratings given by Current Students and Alumni. Historically, it has been tough for homegrown companies to break into the list and hence Flipkart and Ola's rise is admirable. (Myntra is also owned by Flipkart.)

Google (part of Alphabet Inc) remains the most popular campus recruiter not only among technology companies but also has a very high overall rating. Google stories are legendary on campuses and a lot of engineers are already influenced from undergraduate days.

Do note that the list of the most desirable companies in this sector seems to be heavily affected by the marketing and the perception the company has as a consumer brand and probably not as an employer alone. Of course, the logic is - High-quality employees ensure a strong consumer brand but a lot of companies doing incredible work in the B2B Tech/Analytics space generally miss out in such rankings because the end product isn't 'cool' enough. People like to work for companies that everyone can identify with. Unfortunately, this notion can lead you to make poor career choices. It could be very rewarding - financially as well as emotionally - to work for a company that doesn't figure in these rankings but are building technology that is changing the world.

Another thing to note - Most of the companies in this space hire far more talent from undergraduate schools (mostly engineers and data scientists) than Business Schools. In fact, most of the Business School hires are hired laterally i.e. they prefer Management graduates with experience. It is important for these companies to maintain a strong alumni brand among MBA graduates given that hiring numbers at the campus are not as high.

To read all the articles in this series, please click here. To read all the articles of the survey last year, please click here.