IIM Shillong Alumnus’ Startup- GoBillion Gets Inducted Into Y Combinator S21

Growing up in Guwahati, I saw first-hand how people in small towns thought little of online shopping. Even after explaining the benefits of buying through e-commerce, I noticed a trust deficit in my friends and family. This behaviour inspired the observation that people interacted very differently with commerce. Their needs and aspirations were very different. My modest upbringing and experience helped me realize that the small towns spread across India represent a vast, underserved market and a massive opportunity for e-commerce but there was a caveat. People in small towns make decisions after considering the preferences of their friends and families. The problem is even more pronounced for e-commerce, people have a trust deficit, are extremely price conscious and love buying together socially.