My takeaway from the class was that our product should reach the consumer's mind faster than others, even though the consumer may not realise that. Prof Dugar gave a sort of life to the classroom lecture, which we never realised when it ended. Not even a single time I thought of looking at my watch and pray for the lecture to get over quickly. I could see smile on every student’s face and sense the feeling of enjoyment of learning. Today’s class will remain a life lesson to me and it has set a benchmark for all the other marketing classes to come. I have ensured myself to never miss the MM lecture.
Which ABG company would you want to work for and why?
I would like to join Aditya Birla Fashion and Retail Limited because I wish to work in the retail segment and understand how the consumer behaves and what are the marketing strategies used to retain the customers. This company has a number of reputed fashion brands under its hood. I aspire to work with those brands and understand what makes them stand apart. I believe that fashion and retail have a huge market in India which is still evolving and growing. Being part of this will take me closer to the consumer and help me understand how to build a brand.
Rishi Ahuja
PGP 1st Year
IIM Shillong
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