Important Marketing Concepts You Must Know For Your MBA Interview

In your last leg of preparations for your dream B-school, it is important to have some understanding of the various specializations to choose from. One of the most sought-after specialization is Marketing. In this article, we will try to provide a nano MBA capsule related to Marketing. What is Marketing? To help you ace your interviews and get a clearer understanding of the various terminologies used in Marketing. I have written another article on Brand Management concepts, which is also important for your interviews. Read it here: