Competitions9 minutes

Life with ABG-Imt Ghaziabad

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Dipayan Das
Dipayan Das

Aditya Birla Group (ABG) is the one of the reasons that I have a permanent home. And it is because of ABG that I am able to stay in touch with my loved ones.

After a long toil of almost 35 years, when my father decided to build a house of his own, he was very particular that he would personally supervise each and every aspect of the construction process. The only brand of cement that he could place his trust to keep his family safe was Ultratech Cement, manufactured by ABG. It wouldn’t be an exaggeration to say my family goes to sleep every night, with immense trust in the foundations and quality of the construction, made possible by ABG.

My family trusts only the Vodafone to keep us connected through thick and thin. We have been subscribing to Vodafone for the past 8 years and till now we are yet to face any situation wherein we have been let down by the network connectivity of Vodafone.

The trust that not just our family, but over millions of families all over the world has upon ABG is a result of consistent performance by the company from it’s very inception and spanning a century and a half.

The Aditya Birla Group was founded in the 1960s by Aditya Birla, who started building his business empire at the age of 24. By then, however, the Birla family had been one of India's most prominent industrial and financial families for nearly a century. The origins of the Birla family fortunes lay in the second half of the 19th century, when in 1870 Seth Shiv Narayan Birla launched a cotton- and jute-trading business in the town of Pilani, in Rajasthan, India. Despite the British occupation, and the attempt to establish monopolies by the British trading companies, Birla succeeded in building the family's first fortune.

The next phase of the family's success came at the beginning of the 20th century, when Birla's grandson Ghanshyamdas took over as head of the family fortune. The younger Birla led the family into the industrial sector, setting up a jute mill in 1919. The Birla family also became important supporters of the independence movement led by Mahatma Gandhi. Ghanshyamdas Birla not only provided the financial backing for Gandhi, he also participated in the talks with the British that ultimately led to the country's independence. The company's wealth, and its intimate connection with the new Indian government, enabled it to emerge as one of a small number of Indian families that dominated India's quasi-socialist economy through the end of the century.

With independence, Birla began developing his industrial empire in earnest. The family quickly branched out into a number of sectors. Just days after the country's declaration of independence, for example, Birla founded Grasim Industrial Ltd., opening a small weaving plant in Gwalior. By 1950, Grasim had begun importing the recently developed rayon fibre, and it began producing rayon-based fabrics. In 1954, Grasim launched its own rayon production, opening a factory in Nagda. By the mid-1960s, Grasim also had launched production of the rayon pulp itself.

The family's interest in textiles and rayon in particular led it to acquire another branch, Indian Rayon Corporation, in 1966. That company had been founded just a decade earlier, and in 1963 had expanded with the construction of its own viscose filament yarn factory in Veraval. As part of the Birla family holdings, Indian Rayon, which later evolved into the Birla group's largest sub conglomerate, Aditya Birla Nuvo, developed diversified operations, including the production of garments, textiles, carbon black, and insulators. The company also entered cement production, launching its own factory in 1985.

In the meantime, Birla's industrial interests had led it into a new area, the production of metals, and specifically aluminum. The family established a new company, Hindalco, in 1958 and began construction of their first smelter. That complex, in Renukoot, launched production in 1962. By 1967, the company had set up its own power plant, in Renusagar, described by the company as "a significant strategic move." The company later branched out into copper production as well.

The development of the family's business interests had been turned over to Ghanshyamdas Birla's sons, K. K. Birla, C. K. Birla, and B. K. Birla. While B. K. Birla took over the family's raw materials and related industrial operations, his brothers took charge of other Birla family holdings, including Hindustan Motors, part of India's big three automakers, and the Hindustan Times, one of the country's major newspapers.

Aditya Birla Group (ABG) is the one of the reasons that I have a permanent home. And it is because of ABG that I am able to stay in touch with my loved ones.

After a long toil of almost 35 years, when my father decided to build a house of his own, he was very particular that he would personally supervise each and every aspect of the construction process. The only brand of cement that he could place his trust to keep his family safe was Ultratech Cement, manufactured by ABG. It wouldn’t be an exaggeration to say my family goes to sleep every night, with immense trust in the foundations and quality of the construction, made possible by ABG.

My family trusts only the Vodafone to keep us connected through thick and thin. We have been subscribing to Vodafone for the past 8 years and till now we are yet to face any situation wherein we have been let down by the network connectivity of Vodafone.

The trust that not just our family, but over millions of families all over the world has upon ABG is a result of consistent performance by the company from it’s very inception and spanning a century and a half.

The Aditya Birla Group was founded in the 1960s by Aditya Birla, who started building his business empire at the age of 24. By then, however, the Birla family had been one of India's most prominent industrial and financial families for nearly a century. The origins of the Birla family fortunes lay in the second half of the 19th century, when in 1870 Seth Shiv Narayan Birla launched a cotton- and jute-trading business in the town of Pilani, in Rajasthan, India. Despite the British occupation, and the attempt to establish monopolies by the British trading companies, Birla succeeded in building the family's first fortune.

The next phase of the family's success came at the beginning of the 20th century, when Birla's grandson Ghanshyamdas took over as head of the family fortune. The younger Birla led the family into the industrial sector, setting up a jute mill in 1919. The Birla family also became important supporters of the independence movement led by Mahatma Gandhi. Ghanshyamdas Birla not only provided the financial backing for Gandhi, he also participated in the talks with the British that ultimately led to the country's independence. The company's wealth, and its intimate connection with the new Indian government, enabled it to emerge as one of a small number of Indian families that dominated India's quasi-socialist economy through the end of the century.

With independence, Birla began developing his industrial empire in earnest. The family quickly branched out into a number of sectors. Just days after the country's declaration of independence, for example, Birla founded Grasim Industrial Ltd., opening a small weaving plant in Gwalior. By 1950, Grasim had begun importing the recently developed rayon fibre, and it began producing rayon-based fabrics. In 1954, Grasim launched its own rayon production, opening a factory in Nagda. By the mid-1960s, Grasim also had launched production of the rayon pulp itself.

The family's interest in textiles and rayon in particular led it to acquire another branch, Indian Rayon Corporation, in 1966. That company had been founded just a decade earlier, and in 1963 had expanded with the construction of its own viscose filament yarn factory in Veraval. As part of the Birla family holdings, Indian Rayon, which later evolved into the Birla group's largest sub conglomerate, Aditya Birla Nuvo, developed diversified operations, including the production of garments, textiles, carbon black, and insulators. The company also entered cement production, launching its own factory in 1985.

In the meantime, Birla's industrial interests had led it into a new area, the production of metals, and specifically aluminum. The family established a new company, Hindalco, in 1958 and began construction of their first smelter. That complex, in Renukoot, launched production in 1962. By 1967, the company had set up its own power plant, in Renusagar, described by the company as "a significant strategic move." The company later branched out into copper production as well.

The development of the family's business interests had been turned over to Ghanshyamdas Birla's sons, K. K. Birla, C. K. Birla, and B. K. Birla. While B. K. Birla took over the family's raw materials and related industrial operations, his brothers took charge of other Birla family holdings, including Hindustan Motors, part of India's big three automakers, and the Hindustan Times, one of the country's major newspapers.

I have always viewed the various challenges I have come across in my life as opportunities to grow as a person. Every challenge has taught me something about life, whose lessons I have remembered throughout my life. In my experience, there are mainly two kinds of challenges that we come across in life. One requires quick thinking and the knowledge of how to keep calm under pressure. The other requires meticulous planning and the proper utilization of the resources that are available to us.

No matter what kind of challenge we come across, one thing that we need to remember that we should always be flexible and willing to learn. We should never forget that challenges are opportunities in disguise. This “can-do” attitude goes a long way in helping us figure out the best way of tackling a crisis. More challenges we overcome, the more confident we are in our day to day life. We learn how to work efficiently and we longer view problems as something to be treated with alarm but simply as a way to apply our intelligence and learning.

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Life with ABG-Imt Ghaziabad