The most memorable classroom experience for me was during our sessions on “Design Thinking”. I realized this after I was inducted into my summer internship and we had the same sessions there again. This one subject strengthens the fact that MBA is not just about reading books and learning those regular courses with so many case studies and focusing on some prefixed domains, it is much more than that. This subject made us break our boundaries in the best way possible. We learnt different aspects of design, innovation, and field research in a fun way. All of us represented our ideas through charts, drawings, videos, presentations, etc. There was nothing called as right or wrong but it was about thinking and more thinking. It is amazing how it teaches us to improve our own perceptions and beliefs and keep iterating them till we realize we still are not even close to perfection. The inspirational stories of companies following Design thinking to come up with the most innovative products stirred us to think beyond our walls. Not only this we were also given a problem that we were supposed to solve using the concepts of design thinking, represent these in the class and take the feedback of actual stakeholders. It was so much fun working like this with a batch of 70 odd people coming up with so inspiring and engaging ideas and innovations. This also fostered the team working as we were supposed to work in the group of 5-6 people learning from each other’s perspective on different tasks allocated to us.
Which ABG company would you want to work for and why?
While it is a dream for any management graduate to work for any company within the ABG group but if I have to name a company that I would love to work for is Aditya Birla Fashion and Retail Limited.
It is amongst the top fashion lifestyle entities that envelopes numerous brands within it satisfying the needs and demands of different segments of the market. One of my favourite brands is Forever 21. ABFRL keeps us with both traditional and global styles and sounds very exciting to me. With increasing disposable incomes, organized retail is set to grow at a rapid pace. But at the same time, the extensive competition in this market makes it all the more challenging to work in this company.
- Ritu Raj