HUL Ranks Ahead of Google And Microsoft As Most Desirable Sales And Marketing Recruiter

It is no surprise that Google features amongst the top five companies to work with to begin a career in Sales & Marketing, especially considering that it is, indubitably, India's number one dream company to work with. An interesting statistic about Google is that 97% of the company's staff say that it is a great place to work. To compare, only 59% of employees at a typical US-based company wax eloquent about their company's work culture. So what does an MBA graduate do at a company like Google? Find out in this discussion with an XLRI alumna.

In 2020-2021, six of the top 20 most desirable Sales & Marketing recruiters are of Indian-origin. These include ITC, Marico, Flipkart, Britannia, Dabur and Asian Paints. Further, only five of the top 20 companies listed here are from the technology or e-commerce industries; 75% of the top 20 is dominated by companies belonging to the Consumer Goods/Durables industry.

ITC, Marico, Flipkart Emerge As The Top Three Indian Companies To Join To Start A Career In Sales & Marketing

Amongst Indian companies that hire for Sales & Marketing positions at Indian business schools, ITC, Marico and Flipkart have emerged as the top three most desirable. Marico, responsible for bringing to us brands like Parachute and Saffola, features amongst India's top companies to work with, as ranked by Great Place To Work. Flipkart is also right at the top of LinkedIn's rankings of India's most desirable companies to work with, shooting up to pole position after 77% of the company was acquired by Walmart.

The top 20 most desirable Indian Sales & Marketing recruiters come from a variety of industries, including Telecommunications, Media & Television, Auto, E-commerce, and Consumer Goods/Durables. An interesting observation is that four of the twenty companies listed above belong to the Tata group. This is similar to an observation made in our list of India's top 25 dream companies, where a total of six Tata companies featured amongst the top dream companies on Indian b-school campuses.

How We Created This Report - Methodology

In August 2020, we reached out to first and second year MBA students across India's top business schools to tell us about their thoughts on the b-school recruitment process. As a part of the survey, MBA students were asked to rate companies that belonged to their most desirable sector or domain. Based on the responses received, a weighted score was calculated to finally arrive at the rankings of the most desirable companies to join for sales and marketing roles.

Students responding to the InsideIIM Recruitment Survey belong to business schools like IIMs Ahmedabad, Bangalore, Calcutta, Lucknow, Indore, Kozhikode, as well as second and third generation IIMs. Respondents also belong to campuses such as FMS Delhi, XLRI Jamshedpur, SPJIMR Mumbai, ISB, MDI Gurgaon, SIBM Pune, IIFT, and NMIMS Mumbai amongst others. Other campuses include IMT Ghaziabad, SCMHRD, Welingkar, KJSIMSR, XIMB, IMI New Delhi, and the IITs.