Aditya Birla Group Brand Association
Since Aditya Birla Group is a global corporation with companies spread across the world, catering to different businesses and segments, I believe working with it will help me gain exposure to the various demographics of the world. ABG is spread across various sectors be it automobiles, real estate, infrastructure (highways), textile, fashion, telecom and financial services. With such a wide range of sectors in which the company functions, it is difficult to choose one as all are doing exceptionally well. However, since I am personally inclined towards the fashion industry including branded apparels such as Louis Phillipe, Allen Solly, Peter England and Van Heusen, I would want to work in one of them. Amongst the companies listed, I would prefer working with Van Heusen for the simple reason that it is well known for its formal wear, catering to both men and women. In the present scenario where women are no less than men and are an equal part of the organizations and businesses, it is important for the apparel brands and companies to start working on Women’s formals as an altogether separate section. Although there are many more brands which are prevalent in this area, I feel Van Heusen is amongst the very few who have some variety available for women. If given a chance to work in this segment, I would want to widen the range of products and options offered to women.
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