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On Storytelling, Jaago Re Campaign, And Marketing - Neha Taneja, Brand Manager, TATA Global Beverages

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InsideIIM Counselling
InsideIIM Counselling

"Marketeers are basically storytellers.” Neha has worked on the successful ‘Jaago Re’ campaign by Tata Tea. She explains why marketeers have to know the art of storytelling. Here's a glimpse of her session at Hard Rock Cafe, Bengaluru.

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On Storytelling, Jaago Re Campaign, And Marketing - Neha Taneja, Brand Manager, TATA Global Beverages