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154 Stories

A MICAn's Journey From IT To Fashion & Retail - Tanvee Chaudhary, MICA 2018-20

MICA aims to provide holistic learning to its students. This means that the focus is on developing all the aspects of a young manager - from academics to entrepreneurial. One

How These MBA Students Built A Brand In The Rural Space

Most B-school students come from urban settings, and work with brands that pertain to a target audience from the same. However, there is a plethora of products and services that

How To Crack MICAT - 2 | Webinar

Preparing for MICAT? Is MICA your dream b-school? Tired of all the generic advice on MICAT? Still trying to find the right resources to get actual, first-hand information regarding MICAT?

How Rolex & Ustraa Used Storytelling To Build Their Brands

Have you seen a Rolex ad? They have expertly built a narrative around their brand, using their elegant design, as well as their brand ambassador - Roger Federer. It’s not

MICA Ahmedabad Summer Placements - PGDM-C Class of 2021

The MICA summer placements report for the PGDM-C batch of 2019-2021 has been released! The institute has had a splendid summer placements season, and achieved 100 percent placements for the

The Future Of Sports In India Decoded

Do you love sports? Want to make a career in sports? Not everyone is gifted like the sportsmen and sportswomen we all admire, but that shouldn’t stop you from being

MICA Ahmedabad: Campus, Placements, Hostel Life, Fees, Courses, And More | Know Your Campus

What makes MICA special? Is it the student diversity? Is it the giants like Amazon, P&G, HUL, that come here for placements? Is it the specialised courses that are unique

How To Be An Entrepreneur | Ft. MICAns

If you have a startup idea and dream of becoming an entrepreneur one day, you’re not alone. But like they say, not all of us can have great ideas that