You may wonder why im taking about this age-old product from Birla group , because I believe this product was able to reach the heart of Indian people . This classic 4 door saloon was the "king of Indian roads". Until a decade ago this car was the official vehicle of the most influential people of India , the politicians , filim stars ,godmen everyone used to ride in this spectacular machine. I used to wonder what does this car have that other cars don't have? why does people still love and buy a car which didn't even had any design change from the moment they came to the market?Maybe because this car was a proper Indian , it was suitable for our taste , our roads and in many was the perfect car designed for India .
The identity of this automobile grew as the Indian economy grew . This car became part of Indian culture in the 1980s. This is evident in foreign movies as they used to show this car when ever they want to say something or show something about India or Indian culture. I used to wonder how did a single product could be this much successful? Why is that no other product even after many years was not able to reach the heights reached by this car? Maybe no one could answer that.
How many times did the name of the automobile crossed your head even though I haven't mentioned the name ? This itself is the proof that this car and its name along with The Birlas are coded in the minds of Indians . That's the reason why I believe that ABG is big in the lives of every Indians, because they are already a part of our life.
