Why talking about TikTok now, you ask? Well, because without TikTok the marketing classes of today might not be complete. A vital part of internet generation marketing is Influencer marketing, and brands have come to know about its power with the expansion of smartphones and internet in the country. But how did we reach this far? And how is it that a TikTok ban can affect the brands dearly? We discuss this and a lot more in our first episode of DEKODED, where we decode things from the everyday world.
When you scroll your Instagram feed, you receive product ads done by your favorite celebrities that you are following. Chances are you have bought from them too. So, what exactly makes them an influencer to force you to make buying choices? What makes a Virat Kohli sell brands after brands to you through his association with the brand? Is it just charisma or there is something more to it!
Marketing, as we know it has seen a sea change over the years with different modes of communication taking the center stage. What has not changed though is Influencer Marketing. And thus, we felt, we should give you a mini-tour of how Influencer marketing exactly works and why TikTok Ban is such a big deal?
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