Part A:
When a consumer thinks about their needs, initially they prioritize their needs and then they cater to their necessities. When a nation thinks about their needs, they think about building a better and more self-reliant country. Aditya Birla Group is actually "Making a Difference" in making India a better place to live in and satisfying their customer's needs. Aditya Birla Group is famed not only for their products but for their successful campaigns like '#JumpForHealth' campaign on World Health Day or '#MyLifeMyTag' to celebrate that one defines its own tag and even The ‘Taking India to the world’ campaign, which introduced the group as an Indian multinational with diversified interests across the world reaching to '#LetsBePeopleFirst'. When I hear the name of Aditya Birla Group, I hear a top fashion and lifestyle player, the second-largest player in viscose filament yarn ,the largest producer in the Chlor-alkali sector, among the top three mobile telephony companies, a leading player in life insurance and asset management, among the top two supermarket chains in the retail business, the largest manufacturer of grey cement, white cement and concrete. All this signifies nothing but that Aditya Birla Group has become a big part of my life.
Part B:
Like all Indians, I've always been aware of the general problem our country faces- that of rape, and general Violence/discrimination/shaming of women. However, my moment of realization, the trigger, if I may call it that, was when seven years back visiting a distant relative, I realized violence against women was not merely limited to strange man molesting strange women. I had always assumed a certain 'cult' of different men existed, poisoning our society. I always assumed there existed a certain 'them', I failed to see it was 'us'. The relative I talk about very excitedly narrates to me a story of how he witnessed an individual close to me suffering sexual assault. But, the excitement in his eyes told me he saw nothing wrong in it. Rather, he seemed to have enjoyed witnessing the horrific incident. Though I kept quiet I was reminded of the day every single time I came across a news article with yet another disturbing story. I didn't think I could do much about it. Till I came across someone who would just not accept my defeat. 'Why?' 'Can't we take a step? We must start somewhere, sometime.' He would say. Over the years, situations had worsened and I had taken offence in a number of other cultures since. Frustration lead to anger, and anger channelled, lead to passion. SociaLie was not a job. It is was my passion, and I believe was a part of my destiny too.
Five years ago, when I was 16 years old, I thought of founding an NGO name SociaLie (after the socially accepted lies in the society) which would work for women empowerment and safety and gathered a team of seven like-minded and dedicated individuals who weren’t ready to sit back and watch but take a step to change things and were ready to face every milestone that came along the way. The realization of the lack of ability and resources to continue the path was pretty traumatizing. But I needed closure. The dreams were shattered but I was not done. I wanted to leave a mark. With the help from a renowned theatre group, we started to plan a “Nukkad Naatak” or a street play to spread awareness among people. With my board exams around the corner, I had experienced days in which I skipped meals to utilize those 30 minutes to study and came following the days at SociaLie where I was ready to travel for 4 hours a day for preparations of “The day’ while having no effect on my studies. I faced criticism with words like “hal chal, nautanki, aur bohot sa drama” which we ultimately used as the tagline of the event. The event was a success and the team went along their own paths with nothing but a strong sense of achievement. An achievement of Rising by lifting others.
