Every brand has stories to tell- stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I aspire to be a conduit between brand and consumer. As a marketing person, I would want to work at a company that would provide good opportunities and would be helpful to shape my career in the initial phase.
Which ABG Company do you want to work for and why?
As Aditya Birla Group is a conglomerate, the company would provide numerous opportunities to work in different businesses and in different roles. From all the businesses, I would give first priority to Aditya Birla Fashion and Retail Limited and second priority to Idea Cellular Limited. I like branded clothes and I always experiment with different brands. Quality is the most important aspect and brand provides the quality- feel and comfort of clothes. Nowadays, choosing a brand is not just a fashion but an identity and I would love to work for Aditya Birla Fashion and Retails, that provides an identity to customers.
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